Account
Scarecrow Delhi bags creative duties of Graviti Smartphone Accessories
MUMBAI: Delhi-based EasyTech Global has appointed Scarecrow Communications as its creative agency. One of the flagship products of the company is Graviti Power Banks. The account moved after a multi-agency pitch.
Graviti has a wide range of mobile accessories from power banks, car chargers, Bluetooth accessories to screen protectors.
Referring to the association with Scarecrow, Easy Global chairman and Lemon Mobiles co-founder Gopal Kalra said, “In Scarecrow, we found the right mix of creative excellence, consumer understanding and passionate involvement, which made us choose to work with them.”
Scarecrow Communications founder director Raghu Bhat added, “There is an immense opportunity to create a premium brand in this category that is highly commoditized. We like the challenge of achieving maximum impact with minimum spends in a cluttered market as that gives the widest canvas for our creativity.”
Scarecrow Communications founder director Arunava Sengupta said, “Start-ups like to work with us. Graviti is one more validation of that. There is something highly satisfying working on brands that are at an inception stage be it Localbanya or &Pictures as that gives us the chance to create things from scratch.”
Scarecrow Delhi VP account management Anuj Mehtani added, “Working on establishing a new brand is most exciting. It gives you a large canvas and one tends to focus more on opportunities rather than problems. We look forward to creating exciting and powerful work on Graviti.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
