MAM
Scarecrow Communications beefs up art department
MUMBAI: Scarecrow Communications has beefed up its art department by hiring senior creative director (art) Pravin Sutar for its Mumbai office.
Post this development, the art department has been divided into three groups, led by three senior art resources – executive creative directors Kapil Tammal and Anjali Rawat and senior creative director Pravin Sutar.
Tammal continues to head Scarecrow Designs as design director.
Scarecrow Communications founder director Manish Bhatt said, “His experience in a digitally advanced nation like Malaysia and his stint at Geometry Global, with an experience in digital, activations and shopper marketing, will add to Scarecrow’s expertise in creating communication for e-commerce brands.”
On his move, Sutar said, “To begin with, I’m happy to be back home. I’m really excited and ready to apply all my experiences and learning of three years of the challenging, yet interesting Southeast Asia market, for the brands here in Mumbai.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
