MAM
Scarecrow Communications bags Quikr account
MUMBAI: Quikr has appointed Scarecrow Communications as its advertising solutions agency.
The account was awarded to Scarecrow following a multi-agency pitch.
Quikr (www.quikr.com) is a digital classifieds company that helps address day-to-day regular needs of consumers in a simple and easy way.
“Quikr, the leader in horizontal classifieds offers a web and mobile based classifieds platform that addresses a wide variety of local needs in 40 cities across India. More than 12 million consumers visit Quikr every month to sell, buy, rent or find things ranging from laptops to mobile phones to cars to furniture to real estate to jobs, and everything in between,” said an official statement.
The company is backed by Matrix Partners India, Omidyar Network, Norwest Venture Partners, Nokia Growth Partners and invested in by eBay Inc.
Said Quikr co-founder and VP marketing Jiby Thomas, “We are at this exciting stage of being a young brand, a business which is growing very fast and a market leader in horizontal classifieds. To meet our current and future brand objectives, it was critical for us to find an agency who would help us in developing strategic and creative communication that is clutter breaking and relevant .In Scarecrow we saw a partner that met our needs and was also excited about brand Quikr.”
Scarecrow will handle all aspects of Quikr‘s communication including creative, strategy, design and activation.
Said Scarecrow Communications founder-director Arunava Sengupta, “Though the Indian e-commerce space has seen substantial growth, however, according to me its just the tip of the iceberg. The potential is huge and so are the challenges. In this scenario its a great opportunity for us to partner a leader like Quikr. Am hopeful that this partnership will lead to some path breaking work in the very near future.”
Scarecrow has clients like BPCL, Religare, Future Capital, Rupa and Nestle.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
