Account
Scarecrow Communications bags Localbanya creative duties
MUMBAI: Online grocery retailer, Localbanya.com, has appointed Scarecrow Communications as its creative agency. The account moved after a two month long multi-agency pitch.
Localbanya was started by Karan Mehrotra, Amit Naik and Rashi Choudhary with an aim to combine the warmth and familiarity of a local grocery store with the convenience and competitive pricing of an e-commerce market place. LocalBanya.com has raised its first level of funding from the Karmvir Avant Group and BCCL’s Springboard fund. Currently Localbanya delivers within Mumbai up to Vashi, Thane and Borivali but has plans to expand to 8-10 cities within two to three years.
Referring to the association with Scarecrow, Mehrotra said, “We are confident that the team over at Scarecrow understand the unique nature of LocalBanya’s business model and will be able to develop and execute a communication strategy that will enable us to grow in this new & exciting segment. We are excited to share our passion and vision with them to take brand LocalBanya to the next level.”
Said Scarecrow Communications founder director Raghu Bhat, “Localbanya is an irreverent Indian brand that is seeking to transform the way Indians shop for groceries. We are happy to associate with him at such an early stage of his ambition and help him find a parking place in the hearts of Indian housewives.”
Added Scarecrow Communications founder director Manish Bhatt, “Our honeymoon with e-commerce brands continues with Localbanya. A highly disruptive name, we hope to create irreverent communication that makes women shop and also creates a buzz on social media.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
