Account
Scarecrow bags Godfather Beer
MUMBAI: After a multi-agency pitch, Scarecrow has bagged the creative mandate for Godfather Beer.
Spokesperson from Devans Modern Breweries confirmed the development.
Devans Modern Breweries has its presence in over 20 states in India and its brands Godfather Super Strong Beer and Godfather Lager Beer are market leaders in many states.
The agency will be working closely with the marketing department of the company and will be advising it on its campaigns as well.
Scarecrow Communications founder director Manish Bhatt said, “Godfather is a fast growing, challenging brand competing in a category where some of the world’s iconic brands like Heineken, Carlsberg and Budweiser are major players. These brands entered the Indian market with a legacy of internationally lauded communication strategy. It is the kind of challenge we, at Scarecrow, always look forward to take up.”
The agency’s founder director Arunava Sengupta added, “Alcohol category has its own challenges in terms of communication media available. Automatically it compels us to use the most innovative new media, which makes the whole communication strategy compulsorily out-of-the-box and interesting. This is an exhilarating opportunity for Scarecrow, especially when we are working so closely with the founder family – Devans.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
