Account
Scarecrow bags creative duties of Varuna Pumps
MUMBAI: Varuna Pumps has appointed Scarecrow Communications as its creative agency after an extensive pitch process.
Varuna Pumps director – marketing Varun Gajjar said, “We are providing pumping solutions mainly for domestic and agriculture segment. Both these customers have different buying patterns, different needs and different characteristics. We were looking for an agency that can understand our customers, products and market demands, and provide us a holistic communication solution.”
“After a lot of effort, time and review, we reached the conclusion to appoint Scarecrow as our creative agency. Team Scarecrow has demonstrated really strong strategy, creative and content capabilities that will help our growing brand to grow,” Gajjar further added.
Scarecrow Communications founder director Manish Bhatt said, “Whether it is domestic or agricultural segment, pumps play a critical role to fulfil the fundamental human need of water, just like a heart, which plays a critical role in human body to circulate blood and sustain life. Developing communication for such a fundamental-level product and a pioneering brand with 80 years of legacy in this category is a great opportunity for Scarecrow, especially when we are working with the visionary, Gajjar family, at a personal level.”
Scarecrow Communications associate vice president, account management Amitabh Sreedharan added, “Working with Varuna Pumps at this point, when the ‘branded pump’ category in India is evolving and seeing consistent growth, gives us an opportunity to create insightful communication. We look forward to contribute to this exciting phase for Varuna.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
