MAM
Scanta hires Tyler Lindell – founder of AR/VR for tesla
MUMBAI: Scanta, a leading player in the AR/VR space across the globe, has hired one of the pioneers in the industry – Mr. Tyler Lindell. Lindell was the founder of AR/VR program for Tesla prior to his new position at Scanta as Chief Product Officer.
Lindell will oversee the entire project development and integration of AR/VR on the client end. He will also assist the company in closing business leads to develop a stronger brand portfolio.
“Tyler shares the same vision that we have at Scanta and his experience & expertise will be an asset to our company. He exhibits an exemplary record of developing AR/VR departments for companies looking to integrate these modern technologies to stay one step ahead of the competition. We are currently working towards animating AR avatars through voice commands and Tyler’s expertise will allow us to keep our focus intact while we continue to expand,” said Chaitanya Hiremath, Founder and CEO of Scanta.
In just 5 years of work experience in the AR industry, Tyler has proven himself as a visionary and an accounted veteran in this space. His immense knowledge to develop and implement AR/VR seamlessly in the client set up and the ability to always execute and deliver is what differentiates him from others in this industry.
“Communication makes us human. We're using the principles of emerging technology such as AI and Spatial Computing to support communication globally. I'm excited about Scanta's vision for the future of communication in Augmented Reality,” said Tyler Lindell, Chief Product Office, Scanta.
We are more than pleased to have Tyler on board and are thrilled to see the new heights that Scanta will reach in the augmented reality industry.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
