Brands
Savsol Lubricants announces Sidharth Malhotra as brand ambassador in major brand revamp
Mumbai: Savsol Lubricants, a leading player in automotive and industrial lubricants and a flagship brand of Savita Oil Technologies, has announced a strategic partnership with Bollywood icon Sidharth Malhotra, who will be associated with the company as its brand ambassador to establish the new and exciting brand identity.
The collaboration with Sidharth also marks a significant milestone in Savsol’s journey in lubricants and engine oils, as it unveils its cutting-edge Ester Fluid technology under the brand name Savsol Ester 5.
Sidharth, known for his charisma, youth appeal, acting prowess and versatile career, represents Savsol’s ethos and commitment to enhancing the driving experience by integrating best-in-class technology into its company’s products. His passion for automobiles further strengthens the synergy with Savsol. Under this alliance, Sidharth will be prominently featured in digital, print and TV campaigns for Savsol, highlighting its diverse product range.
Savsol Lubricants president – lubes Vishal Sood said, “At Savsol, we constantly strive for continuous improvement and excellence in the automotive industry. This partnership with a Bollywood star of Sidharth Malhotra’s calibre reflects our intent to provide exceptional lubricant technology products to customers, and drive forward a new era of innovation and distinction in the automotive space.”
On his appointment as brand ambassador, actor Sidharth Malhotra remarked, “I am delighted to partner with Savsol Lubricants and further its commitment to offering consumers a distinctive automotive driving experience. The collaboration with an innovative brand such as Savsol aligns with my pursuit of excellence, and I look forward to embarking on this journey together.”
“We are thrilled to collaborate with Sidharth Malhotra at a time when we are launching an innovative range of Ester-formulated products called Savsol Ester5. His unmatched charm and dedication to excellence mirror Savsol’s commitment to delivering world-class lubricants that enhance vehicle performance. We look forward to this collaboration which has great synergies” said Savsol Lubricants VP – marketing Kamran Siddiqui.
The partnership with the celebrated actor is a reflection of Savsol’s forward-thinking vision rooted in innovation and technology. With Sidharth Malhotra as its brand ambassador, Savsol aims to extend its reach to a broader audience, while consolidating its reputation as the preferred choice for cutting-edge lubricants and services.
Brands
IndiGo names William Walsh CEO
Former IATA chief to take charge in August after Elbers exit, Bhatia steers interim
India’s biggest airline has moved fast and gone global. InterGlobe Aviation, which operates IndiGo, has tapped aviation heavyweight William Walsh as chief executive officer, subject to regulatory approvals, marking a sharp pivot as the carrier eyes its next burst of expansion.
Walsh, currently director general at the International Air Transport Association, will step down on July 31, 2026, and is expected to take charge by August 3. The appointment comes barely three weeks after Pieter Elbers exited the corner office, with Rahul Bhatia holding the fort in the interim.
The choice signals intent. Walsh brings decades of cockpit-to-boardroom experience, having led British Airways and later International Airlines Group, the parent of Aer Lingus, Iberia and Vueling. His tenure across carriers has been defined by hard resets, restructurings and cross-border consolidation—skills IndiGo may need as competition intensifies and scale becomes decisive.
Vikram Singh Mehta, chairman and non-executive independent director of IndiGo, said Walsh’s experience in managing large-scale airline operations and navigating complex market dynamics makes him well-suited to lead IndiGo in an increasingly competitive global aviation environment, adding that the appointment marks a new chapter as the airline scales in one of the world’s fastest-growing markets.
Rahul Bhatia said Walsh’s global perspective, operational expertise and customer-focused approach would be critical as IndiGo enters its next phase of expansion.
Walsh, widely regarded as one of the industry’s most influential figures, will oversee overall management and strategic direction, with a mandate spanning operational performance, network expansion, commercial strategy and customer experience. He is expected to work closely with the board and leadership team to sharpen IndiGo’s growth trajectory.
Walsh said IndiGo has a strong foundation and is well-positioned to capitalise on the evolving aviation landscape, adding that he looks forward to fostering a culture of excellence, innovation and sustainable value creation across the organisation.
A new captain, a bigger runway—and a market that rewards scale. IndiGo is lining up for its next take-off.
