MAM
Saurabh Dwivedi set to join Indian Express Group, reports say
NEW DELHI: Senior journalist Saurabh Dwivedi is set to join the Indian Express Group, according to media reports, marking a significant editorial hire as the legacy publisher accelerates its Hindi YouTube content.
The rumours come barely weeks after Dwivedi’s exit from the India Today Group, where he spent 12 years building The Lallantop into a Hindi digital powerhouse. He announced his departure on 5 January, saying he would take a study break before deciding his next move.
If the move materialises, it would mark a significant play by Indian Express in Hindi digital content, a space where legacy publishers are scrambling to capture younger, vernacular audiences. Dwivedi co-founded The Lallantop with Kamlesh Singh and served as editor of India Today Hindi, earning recognition for engaging the Hindi heartland through sharp video journalism.
For now, the story remains what insiders call “industry chatter”: loud, persistent, but unconfirmed.India Today Group vice chairperson Kalli Purie, praised Dwivedi’s contribution to The Lallantop upon his exit, but Dwivedi’s next chapter remains unwritten.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
