MAM
Saugato Bhowmik appointed as head, consumer products business at Viacom18
MUMBAI: Viacom18 has appointed Saugato Bhowmik as the head of consumer products business. The group continues to strengthen its operations with this appointment. Saugato brings to the table rich experience of 12 years across consumer brands in Dabur India and Hindustan Unilever.
Very early in his career Saugato has successfully led brands in home and personal care categories based in India and Singapore. In Singapore he led the Unilever business for tooth brushes for Asia within the oral care category. In his most recent role, he was leading the sales strategy development for general trade business of Unilever across all key markets.
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Saugato Bhowmik is confident of using his years of experience to hasten the growth of consumer products business at Viacom18
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Speaking about his new appointment, Saugato Bhowmik said, “I am thoroughly excited about my new role with Viacom18 Group. The dynamic nature of the broadcast industry presents multiple opportunities for marketers to leverage the power of our brands across multiple consumer touchpoints, and I hope to apply my experience and contribute to the rapid growth of consumer products business at Viacom18.”
Viacom18 Group media networks CEO Sudhanshu Vats said, “Saugato brings with him Business experience from FMCG with good understanding of Brands, distribution landscape in India, dealing with large retailers and managing Business P&L. With his experience and his “Never say die” attitude he is well equipped to drive our consumer products business to the next level. I look forward to working him and welcome him to Viacom18 family”.
A graduate in Economics from Sri Venkateswara College, Delhi University, Saugato completed his MBA with a marketing specialisation from IMT, Ghaziabad in 2002.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
