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Sarvita Sethi appointed as Coca-Cola India and southwest Asia VP M&A, Harsh Bhutani as CFO
MUMBAI: Keeping with developing business needs and investment in talent development, Coca-Cola India has made two-key changes at its top management. It has appointed Sarvita Sethi as vice-president, merger, and acquisitions (M&A) and new ventures, and Harsh Bhutani as vice president – finance (CFO), for Coca-Cola India and southwest Asia. The appointments will be effective from 1 August.
Sethi, who was earlier VP finance India and southwest Asia, had become the first woman to head the company’s finances for the region. In her new role, she will be responsible for the firm’s crucial incubator, which involves conceptualising, developing and launching new products relevant to the market, besides scaling up these new brands or products until they can be managed by general marketing and sales teams.
Sethi is a chartered accountant with more than 15 years of experience in corporate finance, and had worked for Sainsbury’s and Viacom in London before joining Coca-Cola in 2008.
She is known for her “results-oriented” mindset and her expertise in financial operations of fast-moving consumer goods firms. Her journey in the professional world began as an audit manager for the global audit and consultancy firm PricewaterhouseCooper in London in 1996. Before joining the professional world, Sethi went to City University London to finish her Bachelor’s in Science degree in economics and accountancy in 1995.
Bhutani, a veteran at Coke’s bottling arm Hindustan Coca Cola Beverages will take over from Sethi. Before joining HCCB in 1999, he was with Swiss industrial products and solutions conglomerate – Asea Brown Boveri.
A chartered accountant from the Institute of Chartered Accountants of India, Bhutani has earned a name for himself, among his friends and colleagues, as an efficient business planner.
MAM
Lakmé launches SPF infused makeup range with ‘I Earned It’ campaign
Lakmé 9to5 Hya Beach Edit blends sun protection, hydration and colour.
MUMBAI: If the Indian summer insists on turning up the heat, beauty brands are learning to keep their cool. Lakmé has unveiled a new campaign titled “I Earned It” to introduce the Lakmé 9to5 Hya Beach Edit, its first makeup range infused with SPF. The campaign features brand ambassador Aneet Padda and positions the collection as a blend of sun protection, skincare and long wear colour designed for India’s hot and humid climate.
Part of the Lakmé 9to5 portfolio, the new range expands the brand’s long running narrative around the confident working Indian woman. With the “I Earned It” message, the campaign shifts the focus slightly, celebrating not just ambition but also the idea that downtime and personal moments are equally deserved.
The campaign film follows a modern professional navigating a day that moves effortlessly between work calls, coffee runs and evening plans, reflecting the fast paced routine of urban life where indoor polish often meets outdoor exposure to the sun.
Hindustan Unilever Limited chief marketing officer for beauty and wellbeing Sunanda Khaitan said the product was developed with India’s climate and lifestyle in mind. “Living in a country with high sun exposure made us rethink what long wear beauty should deliver. With the Lakmé 9to5 Hya Beach Edit we are bringing together sun protection, hydration and high performance colour in a single step,” she said.
The new range is formulated with SPF and powered by hyaluronic acid, a skincare ingredient widely used for hydration. According to the brand, the products are designed to remain intact in heat and humidity with sweat proof, transfer proof and water proof formulas.
The aim is to merge skincare benefits with cosmetic performance, offering lightweight finishes that stay fresh even during long days outdoors.
Padda said the campaign resonated with her own routine of balancing work and personal time. “‘I Earned It’ is a reminder to celebrate yourself without guilt and enjoy the moments you have worked hard for. The campaign reflects that spirit with makeup that feels fresh, effortless and designed for real life,” she said.
The campaign was developed by Ogilvy, where creative leaders Mihir Chanchani and Zenobia Pithawalla described the concept as reflecting a Gen Z mindset that embraces both hustle and leisure.
The Lakmé 9to5 Hya Beach Edit collection is now available on the brand’s official website, major online marketplaces and retail stores across India.
