MAM
SapientNitro appoints Sushobhan Mukherjee as VP- strategy APAC
MUMBAI: SapientNitro, an interactive marketing, creative design, and technology services agency, has appointed Sushobhan Mukherjee as vice president- strategy for Asia Pacific.
Based in Singapore, Mukherjee will report to SapientNitro senior vice president Christian Oversohl.
He will help expand the company‘s strategic capabilities and thought leadership across SapientNitro‘s offices in the Asia-Pacific region, including Australia, China, India and Singapore.
Oversohl said, “With his well rounded marketing experience across cultures, agencies and brands, Sushobhan was a great choice for this role. He will help clients create innovative brand experiences through insightful understanding of consumer behaviour and emotions, leveraging SapientNitro‘s connected capabilities across the communications and commerce continuum. This appointment represents a critical piece in our APAC growth strategy.”
Mukherjee added, “Consumers across Asia Pacific are embracing digital to change their lives fundamentally. Brands and consumers are now fellow travellers in a journey mediated by devices, interactions and platforms. SapientNitro is best positioned to help clients understand and navigate this fantastic journey, which is why I am excited to be here.”
Mukherjee has over 20 years of experience. He has worked across the marketing spectrum — from research to strategy to brand management. Prior to joining SapientNitro he had also worked with agencies like R/GA, JWT, and Publicis.
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Tawana Burnett to lead social and influencer jury at Abby Awards 2026
Meta’s Apac leader takes the reins for Abby Awards, adding flair to social content
MUMBAI: Tawana Burnett, Meta’s Head of Top Accounts and Agencies for Apac, has been named jury chair for the new social content and influencer ,arketing category at the Abby Awards 2026, powered by The One Club | The One Show.
With a 25-year career spanning the US, EMEA, Latam, and Apac, Tawana has worked on campaigns for some of the world’s biggest brands and leading advertising agencies. At Meta, she guides CMOs, business leaders, and agencies on harnessing digital and emerging advertising solutions to accelerate brand growth.
Before joining Meta, Tawana led award-winning product teams at Intuit, LeapFrog, Johnson & Johnson, and Pfizer, helping launch iconic products including QuickBooks, Listerine, Advil, and ChapStick.
A champion of diversity, she was featured in Adweek’s Women Trailblazers in 2019 for mentoring more than 15 women-led startups and for her work on the #biascorrect campaign that promotes women in leadership. She was also recognised in Ad Age’s Global Leading Women Class of 2023, The List in 2024, and served as juror for Spikes Asia and Mad Stars 2024.
Tawana has held leadership roles in the Singapore Inclusion Council at Meta, the IAB SouthEast Asia & India Board, and currently serves on the boards of IAA SEA and the Ronald McDonald House in New York City. Originally from New York, she now lives in Singapore with her husband and daughter.
The Abby Awards 2026, presented by The One Club | The One Show, will be held during Goafest 2026 from 20 to 22 May in Goa, celebrating creativity across the region.
