MAM
Santoor introduces the new Santoor Lime Soap TVC
Mumbai: Santoor, a flagship brand under Wipro Consumer Care and Lighting is adding a refreshing twist to summer with its latest TVC featuring Santoor lime soap. Enriched with fresh lime and hydrating aloe vera, Santoor lime soap leaves the skin revitalized after every use. The new TVC promises to keep the ‘skin fresh and mood refreshed’ with the rejuvenating experience of Santoor lime.
The TVC showcases the journey of a doctor and mother, finding freshness after a tiring day, thanks to Santoor Lime’s reviving properties. After a taxing day at work, she enjoys a shower using Santoor lime soap. With her skin feeling fresh and her spirits lifted, she is ready for a delightful moment of joy.
Wipro Consumer Care & Lighting CMO S Prasanna Rai stated, “We have relaunched Santoor Lime soap with a great new fragrance. In an in-use consumer research we have found that this new Santoor Lime soap has been loved by 9 out of 10 freshness soap users due to its better bath sensorials. This TVC embodies the same essence of Santoor Lime soap which delivers a refreshing bathing experience lifting the mood.”
When it comes to a relaxing bath after a long fatiguing day, Santoor Lime Soap is the perfect companion for your summer routine.
Santoor Lime Soap is available to purchase in your nearest retail stores and across prominent e-commerce platforms such as Flipkart/Amazon. The product is available in a 100 gmX4 soaps at Rs 138.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
