MAM
Sansui & Kelvinator appoint Webchutney as digital AoR
MUMBAI: Digital marketing agency Webchutney has won the digital mandate in social media for Japanese technology and appliances brands, Sansui and Kelvinator.
The objective will be to enhance existing digital marketing and consumer outreach activities online for the brands in India. So far, the only digital footprint for both brands has been their websites. The agency will also undertake complete website overhaul to propel greater awareness, reach, interactivity and engagement for both brands.
Sansui and Kelvinator chief marketing officer Arun Pal said, “In a highly competitive Indian consumer electronics landscape flooded with latest technologies, our TG remains in a constant state of flux. Our mandate is to keep pace with and engage consumers in a language they understand using a medium they thrive in, and gain a 360 degree foothold in the digital medium in 2012. The way forward is to socially integrate Sansui and Kelvinator with the masses and increase brand visibility online across social mediums.”
Webchtuney CEO Sidharth Rao said, “We are delighted to have the opportunity to partner with the two well known and fast-moving brands-Sansui & Kelvinator, that have emerged as strong players in the consumer durables industry over the last few years .We will be drawing on our extensive experience in creating best-in class, innovative designs and thought-provoking branding communications to achieve desired positioning and establish an indispensible relationship with their audience for both brands.”
As a digital partner and consultant, Webchutney will establish social outreach and engagement for both brands to begin with. Both brands have announced the launch of their official interactive Facebook pages, while Sansui has also launched its official Twitter page and YouTube channel, powered by Webchutney.
Webchutney vice president – operations Saket Vaidya said, “Our strategy is to build relevant, impactful digital experiences to empower both brands and enhance their recall value through various digital activations and touchpoints including website development, creative media and social outreach, search engine optimization, web/mobile applications, viral marketing and other campaign collaterals in a bid to convert consumer preference to brand advocacy and drive greater connect and affiliation with the brands.”
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
