Brands
Sankaran Sambasivam joins PwC India as associate director
Consulting leader steps into new role after over a decade at KPMG
MUMBAI: Sankaran Sambasivam has taken the next step in his consulting journey, joining PwC India as associate director. The move signals a fresh chapter for the seasoned professional, who brings over a decade of experience in business transformation and advisory.
In his new role, Sambasivam will focus on strategic advisory, client engagement and operational excellence, contributing to PwC India’s growing consulting and professional services portfolio. His appointment comes at a time when organisations are increasingly leaning on advisory firms to navigate complex, fast-evolving business landscapes.
Before this, he spent more than 11 years at KPMG Global Services, where he steadily climbed the ranks. Starting as associate consultant, he went on to serve as consultant, senior consultant, assistant manager and most recently, manager. Over the years, he built deep expertise in delivering transformation-led solutions across sectors.
He began his professional journey at Neeyamo Enterprise Solutions, where he worked as associate, laying the foundation for a career that has since been defined by steady progression and expanding responsibilities.
Announcing the move, Sambasivam shared that he is “happy and blessed” to begin his new position, adding that he looks forward to exciting times ahead.
With experience spanning consulting, operations and business transformation, his move to PwC India reflects both personal growth and the continued demand for seasoned advisory talent in India’s consulting ecosystem.
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
