Brands
Sankaran Sambasivam joins PwC India as associate director
Consulting leader steps into new role after over a decade at KPMG
MUMBAI: Sankaran Sambasivam has taken the next step in his consulting journey, joining PwC India as associate director. The move signals a fresh chapter for the seasoned professional, who brings over a decade of experience in business transformation and advisory.
In his new role, Sambasivam will focus on strategic advisory, client engagement and operational excellence, contributing to PwC India’s growing consulting and professional services portfolio. His appointment comes at a time when organisations are increasingly leaning on advisory firms to navigate complex, fast-evolving business landscapes.
Before this, he spent more than 11 years at KPMG Global Services, where he steadily climbed the ranks. Starting as associate consultant, he went on to serve as consultant, senior consultant, assistant manager and most recently, manager. Over the years, he built deep expertise in delivering transformation-led solutions across sectors.
He began his professional journey at Neeyamo Enterprise Solutions, where he worked as associate, laying the foundation for a career that has since been defined by steady progression and expanding responsibilities.
Announcing the move, Sambasivam shared that he is “happy and blessed” to begin his new position, adding that he looks forward to exciting times ahead.
With experience spanning consulting, operations and business transformation, his move to PwC India reflects both personal growth and the continued demand for seasoned advisory talent in India’s consulting ecosystem.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
