MAM
Sanjeev Gupta conferred with Indian ICON award
MUMBAI: The Indian Icon (TII) award aims to recognise the efforts of people from all walks of life for their immense contribution in making the India proud globally.
Global Advertisers MD Sanjeev Gupta was honored with TII award in the ‘Business Category’. The jury members appreciated his work ethic and his support to various social service initiatives across India.
Gupta said, “I am very happy and would like to dedicate this award to my excellent team who share my happiness on this important day. I believe there are no shortcuts to becoming an icon other than concentrated effort and strong will power to succeed against odds.”
Cricketer Kapil Dev, Olympian Gold medalist Abhinav Bindra and Bollywood actor Aroon Bakshi were also honored with TII award for their contributions to the respective fields.
MAM
Mccain launches #PartyShuruWithMcCain campaign
Golden snacks and catchy jingle turn house-party awkwardness into instant celebration, 12.1 million views on social.
MUMBAI: House parties always hit that awkward lull until McCain drops the mic (and the fries) to declare the fun officially started. Mccain Foods India has rolled out #PartyShuruWithMcCain, a lively campaign that tackles the universal truth of every gathering, the slow start filled with polite smiles, small talk, and those painful silences before the real warmth kicks in. Created by Schbang, the push positions McCain’s restaurant-style crispy snacks as the ultimate ice-breaker, paired with an infectious jingle that becomes the party’s unofficial anthem.
The hero film captures it perfectly, a host senses the vibe dipping, cues the McCain jingle, serves up the golden snacks, and watches the room transform hesitation melts, laughter erupts, conversations flow. It’s a simple but spot-on insight: good food plus the right soundtrack can flip the switch from stiff to lively faster than you can say “pass the dip”.
The social rollout across Instagram and Facebook delivered strong numbers, over 12.1 million views, reach beyond 7.9 million people, and more than 4 million engagements across formats. The content encouraged users to adopt the jingle as their own party starter, turning viewers into participants.
Mccain Foods India head of marketing Shreyashi Kesari said, “#PartyShuruWithMcCain celebrates how Indian families actually celebrate, at home, with people they love, over food that brings everyone together. Our jingle became the party anthem because it captures that crucial moment when a gathering transitions from polite to genuinely fun.”
Schbang, president of solutions Jitto George added, “We decided to own that initial lull through Mccain’s incredibly catchy jingle, making it the anthem that signals the party has officially begun, paired with their crowd-favourite snacks.”
By leaning into the at-home celebration occasion where most Indians actually host friends and family Mccain isn’t just selling snacks; it’s selling the spark that turns a quiet evening into a memorable one. In a world of instant everything, sometimes the best way to break the ice is with a plate of crispy perfection and a tune that refuses to stay stuck in your head.
