MAM
Sania Mirza, Mohan Lal to now endorse Malabar Gold
BANGALORE: Sania Mirza and Kerala superstar Mohan Lal recently inaugurated Malabar Jewels and Diamonds Ltd, eighth retail outlet and the first one outside Kerala, in Bangalore.
On the anvil are plans to open outlets in Mangalore and Hubli in Karnataka, Hyderabad in Andhra Pradesh and Chennai in Tamil Nadu, informed Malabar Jewels and Diamonds LTD MD (Bangalore) Asher.
Lal who has been endorsing the Malabar gold chain as brand ambassador has been joined by tennis ace Mirza.
Malabar Gold who have been releasing TV ads across all channels in Kerala in the past are now ready to shoot new ads with Mirza. The new ad campaign across all media forms – print, outdoor, radio and TV will showcase the brand ambassadors.
Refusing to share details about the advertisement plans or budgets, the company’s marketing manager (Bangalore) Yasir said, “Our in-house agency India Matrix is handling the campaign. We’ll have them on hoardings, print, radio, TV and any other media as per the agreement signed with them,” while speaking of Mohan Lal and Mirza.
Malabar chain of stores forms a separate limited company for each of their stores and provide each gold article sold by them with a BIS (Bureau of Indian Standards) stamp for 100 per cent hallmarked 916 gold.
Their outlets are equipped with German made ‘Karat Analyzer’ for customers to verify the quality of the gold they buy or sell. They also retail diamond jewellery with ‘F’ grade diamonds that come with a certificate of authenticity and colour purity and every diamond jewellery comes with a 100 per cent buyback guarantee. Malabar are also a PGI (Platinum Guild International) authorised retail store, besides which they also retail premium watch brands like Omega, Longines, Rado and Tissot.
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
