Brands
Sangram Singh flexes for Inlife’s Magnesium move
MUMBAI: Strength meets science as Inlife Healthcare ropes in champion wrestler and motivational powerhouse Sangram Singh to spearhead its Magnesium Range. The partnership promises to pack a punch in India’s wellness space, promoting magnesium as the unsung hero of holistic health.
Known for his discipline and resilience both inside and outside the ring, Sangram is now taking his fight beyond the mat, this time, against poor nutrition and fatigue. Inlife Healthcare, a trusted name in nutraceuticals for over five decades, believes his journey mirrors its own mantra of balance, strength, and mindful living.
“We’re honoured to welcome Sangram to the Inlife family,” said Inlife Healthcare founder mentor and strategic director Sandeep Gupta. “His authenticity and perseverance reflect our ethos. This isn’t just an endorsement, it’s an invitation for everyone to view health as a lifelong pursuit.”
Echoing the sentiment, co-founder Prateek Agarwal added, “Our Magnesium range is built on the belief that wellness is a necessity, not a luxury. Sangram’s charisma will help us drive home the message of preventive care and everyday vitality.”
For Sangram, the partnership is personal. “Magnesium is vital for strength, recovery, and energy, values that define my fitness journey,” he shared. “Together, we aim to empower people to nourish both body and mind.”
Inlife’s Magnesium Glycinate and Chelated Magnesium Glycinate Forte tablets are designed to aid muscle recovery, energy metabolism, restful sleep, and mental calm. Crafted for athletes, professionals, homemakers, and health enthusiasts alike, the range aims to fit seamlessly into modern lifestyles.
With its enduring philosophy, ‘Live Healthy, Live Better’. Inlife Healthcare continues to merge science and trust to make wellness accessible, one supplement at a time.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
