MAM
Sandeep Goyal’s firm to manage Airtel’s ad inventory
MUMBAI: In a first of its kind move, telecom giant Bharti Airtel has awarded its entire advertising inventory management to Sandeep Goyal-promoted Mogae Media.
A senior executive in the company, who did not want his name to be revealed, confirmed the news to Indiantelevision that there was a pitch involved and Mogae was selected to sell all advertising on Bharti Airtel’s mobile, DTH (Airtel Digital TV) and broadband platforms.
The revenue-share deal will see Mogae operating Airtel’s full mobile commerce initiative including special offers.
Goyal‘s Mogae will, thus, handle the Bharti Airtel‘s ad inventory that includes space on text messages, multi-media messages, IVR and recharge coupons in mobile services.
Direct-to-home (DTH) service providers are also tapping advertising to supplement their main subscription fees that they charge from subscribers.
Goyal, former Dentsu India chairman, was not available for his comments.
When contacted, Airtel spokesperson said the company would not comment on market speculations.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
