Brands
Samsung Mobile partners with Sunstrike for mobile trade-up programme
NEW DELHI: Sunstrike Telecom India has joined hands with Samsung Mobile for its pan-India trade-up programme under which customers can trade-in their existing mobile devices in exchange for select Samsung Mobile handsets at a special price.
Sunstrike will provide the end-to-end solution for this ambitious Samsung Mobile trade up plan.
Sunstrike’s role involves large scale on-ground implementation along with seamless back-end logistics to power the programme in India.
The telecom provider has put in well-structured, customised, multi-point criteria for determining the customer handsets’ trade-in valuation. The appraised value is honoured on the spot against the new purchase. Sunstrike will buy these handsets at the appraised price.
The programme rides on the intricate back-end verification process and attached logistics for the physical transfer of handsets. The programme will augment Samsung Mobile’s customer retention and acquisition initiatives in the highly competitive Indian market.
Sunstrike Telecom head of global buyback Parm Dhillon said, “Though India has its own huge infrastructure challenges, our global extensive experience in this field, gave Samsung complete confidence to partner with us to drive this programme and make it a success. Not only did we turn this around in record time, we also underscored our position as a global leader in buy-back industry.”
“Our mobile device trade-up team has successfully launched previous schemes in under three weeks enabling our partners to quickly deliver unbudgeted growth as part of new customer activations and existing customer retention strategies,” he added.
Sunstrike India MD Chanpreet Singh concluded, “We know that besides being extremely challenging, India is a huge market for this business. We have put in a fantastic team in India to lead this exclusive deal with Samsung.”
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
