Brands
Samsonite unveiled “Destination Samsonite: Voyage Through Time”
Mumbai: Samsonite, the world’s leading luggage brand, marked its 113-year legacy of quality and innovation with the launch of “Destination Samsonite: Voyage Through Time” in Singapore.
Notable attendees included Samsonite International S.A. executive director and chief executive officer Kyle Francis Gendreau and regional celebrities like Samsonite Korea ambassador Lee Dong Wook, Samsonite India’s luxury influencer – Rizwan Bachav, travel influencers – Savi and Vid – Bruised Passports, Samsonite Hong Kong ambassador Jeffrey Ngai, and others.
With a presence in over 130 countries, Samsonite continues to blend fashion and functionality for modern travelers. The exhibition showcased the brand’s journey of innovation and change, from its origins in the 1930s to the latest smart travel solutions like C-Lite, Proxis, and Evoa.
Honoring its heritage, the exhibition featured iconic products from Samsonite’s history, illustrating its evolution into a pioneer of smart travel solutions. ‘Destination Samsonite’ pays homage to the brand’s rich heritage. Featuring archive pieces dating back to the 1930s, it showcases the brand’s evolution through time, highlighting its transformation from a luggage manufacturer to a pioneer in innovative smart travel solutions. Samsonite’s commitment to quality is emphasised through three thematic installations, highlighting lightness, durability, and the use of recycled materials. Visitors can explore these qualities through interactive exhibits.
Looking to the future, Samsonite presents three new releases: Evoa Z, SBL Major-Lite, and New Streamlite, each embodying quality and style.
Samsonite president of the APAC and Middle East Subrata Dutta expressed, “We invite travelers to join us on this remarkable journey at Destination Samsonite, where heritage meets cutting-edge design, and style meets functionality, to redefine the art of travel.”
Samsonite Asia Sr director for marketing and brand strategy Kim HeeJeong added, “We believe in crafting memories, stories, and experiences that accompany travelers on their most meaningful journeys.”
For exhibition details and to sign up, visit https://destinationsamsonite.com/
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
