MAM
Samsonite launches High Sierra in India
MUMBAI: With travelling becoming one of the most preferred activities of many, numerous luggage manufactures are launching travel-friendly and stylish brands.
The latest entrant in the Indian market is High Sierra by Samsonite. The hi-end brand aims to wow the Indian travel enthusiasts with its feature rich designs and versatile functionality.
Speaking on the launch, Samsonite South Asia MD Suresh Menon said: “The Indian youth today is far more keen to travel and explore new places than it ever has been. Over the last few years we have seen a steady increase of domestic and international travel in this segment and we feel that this trend has also created a demand for a specific product. High Sierra is one of the most popular outdoor, adventure brands in the US and we feel that the products will also receive a similar response from the Indian audience.”
He added, “For the launch of High Sierra in India we have looked at a strong digital strategy and online presence. Right from day one our products are not only available across major online players but our social presence has also created a positive response across Facebook, Twitter and our own website www.highsierra.in. We have an active list of travel bloggers, fans who are experiencing the product and providing us feedback in real time.”
Over the years, High Sierra has been associated with a lot of adventure sports and events across the world. The company is also the official supplier of bags and luggage for the U.S. Ski and Snowboard Team. In the past High Sierra has also been associated with the Outdoor Industry Association (OIA), Snow Sports Industries America (SIA) and the Travel Goods Association (TGA) amongst others.
High Sierra bags are available at all Bagzone stores across India and are priced between Rs 1,200 – Rs 10,000. The brand is also available on leading e-commerce retailers like Bagzone.com, Jabong, Flipkart & Myntra.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
