MAM
Samsonite launches High Sierra in India
MUMBAI: With travelling becoming one of the most preferred activities of many, numerous luggage manufactures are launching travel-friendly and stylish brands.
The latest entrant in the Indian market is High Sierra by Samsonite. The hi-end brand aims to wow the Indian travel enthusiasts with its feature rich designs and versatile functionality.
Speaking on the launch, Samsonite South Asia MD Suresh Menon said: “The Indian youth today is far more keen to travel and explore new places than it ever has been. Over the last few years we have seen a steady increase of domestic and international travel in this segment and we feel that this trend has also created a demand for a specific product. High Sierra is one of the most popular outdoor, adventure brands in the US and we feel that the products will also receive a similar response from the Indian audience.”
He added, “For the launch of High Sierra in India we have looked at a strong digital strategy and online presence. Right from day one our products are not only available across major online players but our social presence has also created a positive response across Facebook, Twitter and our own website www.highsierra.in. We have an active list of travel bloggers, fans who are experiencing the product and providing us feedback in real time.”
Over the years, High Sierra has been associated with a lot of adventure sports and events across the world. The company is also the official supplier of bags and luggage for the U.S. Ski and Snowboard Team. In the past High Sierra has also been associated with the Outdoor Industry Association (OIA), Snow Sports Industries America (SIA) and the Travel Goods Association (TGA) amongst others.
High Sierra bags are available at all Bagzone stores across India and are priced between Rs 1,200 – Rs 10,000. The brand is also available on leading e-commerce retailers like Bagzone.com, Jabong, Flipkart & Myntra.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
