MAM
Sameer Aasht moves to Percept H as VP, strategy planning
MUMBAI: Percept H has roped in Sameer Aasht as VP, Strategy Planning. He replaces Sujay Nanavati who quit the agency in December 2010.
Aasht moves in from Rediffusion Y&R, where he was strategic design consultant. He is also the founder of Alma Mater Biz Solutions, an interior consultancy firm, and has been empanelled as design consultant for National Institute of Design‘s micro, small and medium enterprises initiatives.
Says Aasht, “My initial understanding of Percept is that it is one of the few agencies which is future ready and truly understands the potential of young India. Unlike most agencies struggling to crack a conventional campaign in traditional media, Percept is ready to enable paradigm shifts through strategic action and brand innovations.”
In his career spanning nearly a decade, Aasht has worked with agencies such as TBWA India, Publicis Ambience and Contract advertising. He also worked at Jet Airways for two years as international marketing manager.
Aasht has strategised various brands including Jet Airways, HSBC, Nivea, Cadbury’s, Asian Paints, Unilever’s Elle18, Westside, Nerolac, Samsonite and Times of India & Ficci.
MAM
Shah Raza returns full-time as NDTV national revenue head – government
Raza resumes leadership in government sales after a brief part-time stint
NEW DELHI: Shah Raza has resumed his full-time role as national revenue head – government at NDTV, after working part-time for a few months due to personal commitments.
Raza has been with NDTV since 2013, overseeing government sales across India. He brings extensive experience in media and broadcast, having previously served as vice president at TV18 Broadcast Limited, account director at IBN 18, and senior manager at Bennett Coleman & Co. Ltd. (Times Group).
A graduate of Aligarh Muslim University with an MBA, Raza has spent over a decade building a strong track record in government sales and driving NDTV’s revenue growth.
With his return to full-time responsibilities, Raza will continue to lead NDTV’s efforts in government sales, combining long-standing experience with an understanding of the evolving media landscape.
