Brands
Samantha Prabhu’s Saaki eyes a growth of 80% revenue in the next 6 months
Mumbai: Samantha Ruth Prabhu and Sushruthi Krishna’s D2C ethnic wear brand Saaki aims to scale its revenues by 80 per cent in the next six months on the back of a growth strategy that includes category expansion and improving brand visibility through a consumer-centric approach.
The brand, which will generate two-digit crores in revenue this fiscal year, sees its customers as the primary drivers of its growth.Since its launch in 2020, it has always taken its customers’ feedback and suggestions seriously. This consumer-centric approach has enabled the brand to grow exponentially in the last two years, with 70 per cent of business generated organically from its much-loved community.
40-50 per cent of the brand’s sales are driven from metro and tier I cities, while the remaining are from tier II and III cities, where the adoption of online shopping is happening at an accelerated pace. Saaki entered the international market in 2021 and currently ships to 15 countries, including the USA, Canada, Australia, and New Zealand. With 25 per cent of the total revenue generated from international business, Saaki is on the road to strengthening their presence in the global market.
The brand will soon expand into yoga wear and home categories. Saaki is rapidly expanding its distribution channels and plans to become a Rs 150 to Rs 200 crore brand in the next three years.
Speaking about the future growth plans, Saaki co-founder Krishna said, “Saaki is totally built on consumer love and confidence, and we hope to reach the 100 crore club soon with their support. Our current focus is to expand our product line and ramp up our digital and social media presence. We aim to invest in customer-centricity to allow for optimal journey mapping, repeat business, and loyalty interventions.”
Popular south Indian actor and Saaki co-founder Prabhu commented, “It’s phenomenal to witness Saaki’s growth in the last few months despite my absence—all credits go to Sushruthi and the team. Looking forward to actively participating in Saaki’s growth journey in the times to come.”
Apart from the brand website, Saaki is available on the top 4 marketplaces: Myntra, Nykaa Fashion, Flipkart, and Amazon.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
