MAM
Salt Brand Solutions promotes Siddhartha Singh as CEO, Arun Divakar as NCD
MUMBAI: Salt Brand Solutions has rejigged its top management. The company has promoted Siddhartha Singh as CEO and Arun Divakar as national creative director (NCD).
Singh is one of the founder members of Salt and till now was executive vice president (EVP). He has almost two decades of experience across agencies like Leo Burnett, Ambience Publicis and Rediffusion – Y&R.
Singh said, “I plan to up the ante on product delivery, ensuring it is above industry standard and pushes the agenda of being best new-age business partners to our clients. This is something we have practiced for the last four years and today feel confident and capable of delivering. In addition, I want to instil brand thinking that cuts through the jargon, brings in simplicity and germinates from a client’s business problem rather than lofty brand ideologies.”
On the other end of the spectrum is Divakar, who will now be responsible for the complete creative portfolio of Salt. “I want to create an environment where people contribute and come up with ideas fearlessly and frequently in a manner that is fun, for I believe that Happy People create Happy Work and that is something that we want to stand for,” he said.
Divakar started his career as an account executive, but quickly realised he was a better art director than the ones he was listening to! He has worked with Flagship and Saatchi & Saatchi in Mumbai, and Classic Partnership, O&M, Y&R and TBWA in the U.A.E, before taking on the role of regional creative director, Pirana which he helped set up in the U.A.E. In 2014 he moved back to India and joined Salt Brand Solutions.
Defining the road ahead, Salt Brand Solutions founder Mahesh Chauhan added, “Divakar has been the proverbial madman of Salt. His talent coupled with his joie de vivre has transformed our work and culture beautifully. Sid, on the other hand, has been a pillar over the past four years of Salt and has seamlessly transitioned into this role. He is widely respected and brings great gravitas to our offering as an organisation.”
“With these elevations, I will now be spending my time driving ideas for our clients. This will involve working seamlessly with both the strategy and creative teams. The end objective being consistently superior work for all our partners as well as properties that we develop for ourselves,” he added.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
