MAM
Salt Brand Solutions bags Kaya’s creative duties
MUMBAI: Salt Brand Solutions has won the creative duties of Marico‘s Kaya Skin Clinic.
Kaya Skin Clinic is looking at making the brand relevant to a larger target audience.
Kaya Skin Clinic marketing head Suvodeep Das said, “Kaya is at a stage where we need to increase the relevance of the brand for a larger target audience. We were looking for a creative partner that not only understands our consumer‘s needs but is also well adept at working in the new changing environment where consumers are interacting with the brands like never before.”
The mandate was awarded following a multi-agency pitch.
Das further stated, “We went through an elaborate pitch process and met several leading agencies. I‘m pleased to announce Salt Brand Solutions as our new creative agency and hope that this new partnership will further enhance our marketing communication and enable us to connect with our consumers in an engaging and effective way.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
