MAM
Salt Brand Solutions adds Sidharth Singh to its team
MUMBAI: Salt Brand Solutions, known for offering holistic brand solutions, has added Sidharth Singh to its team. Since the company does not believe in assigning designationS, his addition is being termed as ‘a new addition to its society of members‘.
At Salt brand solutions, Singh will take charge of shaping the design capabilities of the company. He will work along with co-founder Mahesh Chauhan to manage business and build client portfolio.
Salt Brand Solutions co-founder Mahesh Chauhan said, “In line with the holistic approach of the company, we understand the need for design to be a key element of any communication offering. Sidharth brings with him not only extensive experience in managing client businesses, but a
keen insight into product and communication design. He is also a perfect fit into our culture, with his incredible people skills and relationship with clients.”
Singh said, “For any organisation to succeed, clarity of intent and action are vital. At Salt, there are diverse people coming together, but each member of its team is anchored by a common, distinctive belief and work ethic. To be a part of a set-up and a team that is so completely in unison about what it is driven towards is a dream for any professional.”
Singh, who has 15 years of experience, was earlier the national head of WHO!, Rediffusion- Y&R‘s design arm. Besides, he has worked with agencies like Leo Burnett and Publicis. He has worked on brands like Rasna, Union, Nerolac Paints and DHFC Mutual Funds.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
