MAM
Salman Khan launches personal care brand Frsh
MUMBAI: Bollywood actor and entrepreneur has announced the launch of his personal care and grooming brand Frsh, with the launch of an eponymous sanitiser. Frsh is co-created by Scentials Beauty Care and Wellness Pvt, a beauty brand co-founded by former tennis professional Mahesh Bhupathi.
Currently, the FRSH sanitisers – which are 72 per cent alcohol-based – are available at its official website, but later it will be available at stores.
In a launch video, uploaded by the actor on his social media handles, Khan shares that the original plan was to launch the brand with a range of deodorants. “Initially, we had planned to launch deodorants under the brand, but as per the need of the hour, we are bringing sanitisers.
Going ahead, not just sanitisers and deodorants, the brand will be launching a varied range of products, including body wipes and perfumes, shared the actor.
According to FRSH’s website, a 100 ml bottle of sanitiser costs Rs 50 and a 500 ml bottle of sanitiser is priced at Rs 250. However, if one goes for combo sets, there will be discounts from 10 per cent to 20 per cent, as per the website.
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Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
