MAM
Salman Khan gets 5% stake in Yatra.com
MUMBAI: Bollywood actor Salman Khan will hold around five per cent stake in travel portal Yatra.com.
He has been signed in by the portal to play the role of Mr. Yatra as it brand ambassador. Khan will be the face of Yatra.com’s new marketing campaign in India and the US.
Additionally Yatra.com will make it possible to contribute a token amount to Khan‘s NGO Being Human every time a transaction takes place on their website. The company will also sell Being Human merchandise on its website who’s sale will be contributed to the NGO.
This association is part of the portal’s strategy to strengthen its connect with the masses and increase the brand’s recall value in tier II and tier III towns.
Yatra.com CEO and co- founder Dhruv Shringi said, “We are delighted to have Salman Khan as part of the Yatra family both as a brand ambassador and shareholder. We have always wanted expand to newer mass markets and associating with Salman Khan would enable us to do the same.”
Khan commented, “I am really excited about my association with Yatra.com. This is not a normal brand association, where I am there just for face value. With Yatra, I am also now a shareholder. I have immense confidence on the brand and am hopeful that the association will be beneficial for the both of us.”
Yatra.com will be launching its new marketing campaign in April.
Yatra.com is positioned as a brand ‘Creating Happy Travellers’ in the market and provides information, pricing, availability, and booking facility for domestic and international air travel, railway reservation, hotel bookings, holiday packages, buses, and car rentals. We offer a host of travel services designed to make business and leisure travel easier.
Other investors in Yatra.com include Promod Haque‘s Silicon Valley-based Norwest Venture Partners (NVP), Reliance Anil Dhirubhai Ambani Group‘s Reliance Capital, Raghav Bahl-promoted Network 18, and Intel Capital, the strategic investment arm of Intel.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
