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Salesforce’s first edition of the Great India Sales & Marketing Summit
Mumbai: Salesforce India organized the first edition of the Great India Sales & Marketing Summit on 24 May 2024. This virtual gathering empowered attendees with invaluable insights into cutting-edge technologies such as AI and their profound impact on sales and marketing functions. Event saw over 10,000 participants.
The event highlighted the importance of digital transformation and the role of AI in achieving organizational success and customer-centricity.
Salesforce India chairperson & CEO Arundhati Bhattacharya kicked off the session by expressing gratitude to the salesblazers and highlighted how sales and marketing drive organizational growth by engaging customers more meaningfully. Emphasizing the need for vibrant sales and marketing teams to foster innovation, she stressed that digital transformation is the key driver towards India becoming the 3rd largest economy in the world. She also discussed how technology, coupled with the AI revolution, is a significant enabler for sales and marketing teams in achieving success.
At the Summit, several sessions explored the power of AI in sales, marketing, and customer service. Salesforce experts showcased how Salesforce uses its own AI products to achieve success.
Kapil Dev: Setting goals and achieving them together
Kapil Dev, former cricketer and captain of the World Cup-winning Indian team, shared leadership insights.
He emphasized the importance of leading from the front, focusing on the process of winning, and recognizing the unique roles of each team member.
He discussed how business leaders can apply these principles to align their teams with business goals.
Ankur Warikoo: Marketing on a mission: maximize your impact, minimize your spend
Ankur Warikoo, a teacher, content creator, and author, shared his expertise on cost-effective marketing strategies.
He offered practical tips for frugal marketing, drawing parallels from successful brands and presenting a five-step approach.
Warikoo highlighted the importance of maximizing impact while minimizing marketing expenditure.
Srikanth Bolla: From hurdles to high performance: scaling your business with a winning mindset
Bollant Industries CEO Srikanth Bolla, shared his inspirational journey from being a differently-abled student in a remote village to becoming a successful entrepreneur.
He discussed how staying focused and true to his roots contributed to his professional achievements.
Srikanth emphasized the importance of perseverance and self-determination in overcoming obstacles and achieving success.
Session highlights:
How Salesforce uses Salesforce
Speaker: Salesforce India Sr director & head of marketing Nipun Sharma
Nipun Sharma offered insights into how Salesforce uses AI tools like Data Cloud and Einstein 1 to drive growth and align sales and marketing.
Start with data, move forward with Tableau
Speaker: Tableau India country head & regional VP Romil Agarwal
Romil Agarwal discussed data-backed decision-making and the potential of generative AI with Tableau.
Mulesoft: Connect, automate & scale AI-powered experiences
Speaker: Mulesoft India head of sales Nehal Mehta
Nehal Mehta explained how Mulesoft integrates data, systems, and AI models for seamless automation.
AI masterclass
Speaker: Dr. Dakshinamurthy V Kolluru
Dr. Kolluru provided a deep dive into AI implementation, showcasing specific use cases and offering an upGrad certification in AI.
LinkedIn + Salesforce: A winning combination
Speakers: LinkedIn group head, B2B product marketing Alyce Erikson; LinkedIn senior director, product management Ajay Datta
They showcased how Salesforce integrates with LinkedIn’s B2B solutions to engage audiences and generate leads.
Accelerate growth with trusted AI
Speaker: Salesforce head of solution engineering, SMB business Tanmaiy Chandanshive.
Tanmaiy Chandanshive discussed how generative AI can drive productivity and customer-centricity.
Fireside chat with Suraj Dodeja
Speakers: Vashi Integrated Solutions CEO Suraj Dodeja
Suraj Dodeja shared how Salesforce’s solutions enhanced their omnichannel efficiency and customer visibility.
Drive customer experience and loyalty with data and AI
Speaker: Salesforce director, solutions engineering Ritesh Chauhan
Ritesh Chauhan discussed building customer experience and loyalty using AI and Data Cloud.
Slack: The AI-powered platform for work
Speaker: AVP & head of slack, service cloud, & platform Rahul Sharma
Rahul Sharma demonstrated how Slack enhances team productivity through AI and workflow automation.
Fireside chat with Satya Machiraju
Speakers: Rahul Sharma; Whatfix VP, IT & information security Satya Machiraju
Satya Machiraju shared how Whatfix leverages Slack for product analytics and process reengineering.
Elevating customer experiences with AI-driven service
Speaker: Salesforce director, product management, service cloud Abhisek Dash
Abhisek Dash showcased how AI revolutionizes customer service through predictive analytics and intelligent case routing.
DPDP Act 2023: Stay ahead and secure your data with Salesforce
Speaker: Salesforce principal specialist SE, Amin Rehman
Amin Rehman provided an overview of the Digital Personal Data Protection Act, 2023, and how Salesforce supports data security and privacy management.
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WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
