MAM
Salesforce’s first edition of the Great India Sales & Marketing Summit
Mumbai: Salesforce India organized the first edition of the Great India Sales & Marketing Summit on 24 May 2024. This virtual gathering empowered attendees with invaluable insights into cutting-edge technologies such as AI and their profound impact on sales and marketing functions. Event saw over 10,000 participants.
The event highlighted the importance of digital transformation and the role of AI in achieving organizational success and customer-centricity.
Salesforce India chairperson & CEO Arundhati Bhattacharya kicked off the session by expressing gratitude to the salesblazers and highlighted how sales and marketing drive organizational growth by engaging customers more meaningfully. Emphasizing the need for vibrant sales and marketing teams to foster innovation, she stressed that digital transformation is the key driver towards India becoming the 3rd largest economy in the world. She also discussed how technology, coupled with the AI revolution, is a significant enabler for sales and marketing teams in achieving success.
At the Summit, several sessions explored the power of AI in sales, marketing, and customer service. Salesforce experts showcased how Salesforce uses its own AI products to achieve success.
Kapil Dev: Setting goals and achieving them together
Kapil Dev, former cricketer and captain of the World Cup-winning Indian team, shared leadership insights.
He emphasized the importance of leading from the front, focusing on the process of winning, and recognizing the unique roles of each team member.
He discussed how business leaders can apply these principles to align their teams with business goals.
Ankur Warikoo: Marketing on a mission: maximize your impact, minimize your spend
Ankur Warikoo, a teacher, content creator, and author, shared his expertise on cost-effective marketing strategies.
He offered practical tips for frugal marketing, drawing parallels from successful brands and presenting a five-step approach.
Warikoo highlighted the importance of maximizing impact while minimizing marketing expenditure.
Srikanth Bolla: From hurdles to high performance: scaling your business with a winning mindset
Bollant Industries CEO Srikanth Bolla, shared his inspirational journey from being a differently-abled student in a remote village to becoming a successful entrepreneur.
He discussed how staying focused and true to his roots contributed to his professional achievements.
Srikanth emphasized the importance of perseverance and self-determination in overcoming obstacles and achieving success.
Session highlights:
How Salesforce uses Salesforce
Speaker: Salesforce India Sr director & head of marketing Nipun Sharma
Nipun Sharma offered insights into how Salesforce uses AI tools like Data Cloud and Einstein 1 to drive growth and align sales and marketing.
Start with data, move forward with Tableau
Speaker: Tableau India country head & regional VP Romil Agarwal
Romil Agarwal discussed data-backed decision-making and the potential of generative AI with Tableau.
Mulesoft: Connect, automate & scale AI-powered experiences
Speaker: Mulesoft India head of sales Nehal Mehta
Nehal Mehta explained how Mulesoft integrates data, systems, and AI models for seamless automation.
AI masterclass
Speaker: Dr. Dakshinamurthy V Kolluru
Dr. Kolluru provided a deep dive into AI implementation, showcasing specific use cases and offering an upGrad certification in AI.
LinkedIn + Salesforce: A winning combination
Speakers: LinkedIn group head, B2B product marketing Alyce Erikson; LinkedIn senior director, product management Ajay Datta
They showcased how Salesforce integrates with LinkedIn’s B2B solutions to engage audiences and generate leads.
Accelerate growth with trusted AI
Speaker: Salesforce head of solution engineering, SMB business Tanmaiy Chandanshive.
Tanmaiy Chandanshive discussed how generative AI can drive productivity and customer-centricity.
Fireside chat with Suraj Dodeja
Speakers: Vashi Integrated Solutions CEO Suraj Dodeja
Suraj Dodeja shared how Salesforce’s solutions enhanced their omnichannel efficiency and customer visibility.
Drive customer experience and loyalty with data and AI
Speaker: Salesforce director, solutions engineering Ritesh Chauhan
Ritesh Chauhan discussed building customer experience and loyalty using AI and Data Cloud.
Slack: The AI-powered platform for work
Speaker: AVP & head of slack, service cloud, & platform Rahul Sharma
Rahul Sharma demonstrated how Slack enhances team productivity through AI and workflow automation.
Fireside chat with Satya Machiraju
Speakers: Rahul Sharma; Whatfix VP, IT & information security Satya Machiraju
Satya Machiraju shared how Whatfix leverages Slack for product analytics and process reengineering.
Elevating customer experiences with AI-driven service
Speaker: Salesforce director, product management, service cloud Abhisek Dash
Abhisek Dash showcased how AI revolutionizes customer service through predictive analytics and intelligent case routing.
DPDP Act 2023: Stay ahead and secure your data with Salesforce
Speaker: Salesforce principal specialist SE, Amin Rehman
Amin Rehman provided an overview of the Digital Personal Data Protection Act, 2023, and how Salesforce supports data security and privacy management.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
