MAM
‘Salaam-e-Ishq’ woos ‘love lost’ marketers
MUMBAI: With every new Bollywood movie release comes a host of marketing opportunities and here’s yet another. Salaam-e-Ishq which releases today 25 January, has roped in an array of marketers to join the bandwagon and ride the hype of the film.
The film has lined up marketing and promotional tie-ups with Ira Diamond Jewellry, ICI – Dulux-Inspira and Yatra.com, as well as with Zee’s Cinestar Ki Khoj and ESPN’s Premier Hockey League and English Premiere League.
Apart from this, Times Now and Cafe Coffee Day branding has been incorporated into the film via in-film integration.
Madison’s entertainment unit Mates, was instrumental in initiating an in-film and co-branded promotion for Ira Diamond Jewellry. They suggest that the fit is a natural integration as the core proposition of Ira Diamonds is to make occasions of gifting, proposing and engagement, special and memorable, situations that have been been portrayed in real life situations in the film.
Also tying into the theme of ‘love,’ are ICI Dulux with their new range titled Dulux Inspira Cashmere Finish and online travel portal Yatra.com. Inter mingling the theme and the brand focus is a co-branded Dulux TVC that promotes the movie by signing off with the line, “Salaam-e-Ishq to the shades of love”.
Additionally, Yatra has adopted the contest route with the ‘Kebab mein Haddi’ offer, implying that winners that book their holidays via the website can win a chance to meet any of the ‘love struck’ pairs.
In a deal with broadcasters Zee and ESPN, the movie will be promoted with on two episodes of Cinestar Ki Khoj and during the Premier Hockey League and English Premiere League.
Two special episodes of Cinestar Ki Khoj will be graced by the movie pairs Akshay Khanna and Priyanka Chopra, Anil Kapoor and Juhi Chawal as they speak about their experiences during the making the film, while participants sing the songs from the movie. Additionally, special promos were created using footage of the movie and aired across Zee, thus promoting the show.
Apart from this, special promos were also created with Anil Kappor and Akshaye Khanna cheering and encouraging the Premier Hockey League teams. While John Abraham does the same for English Premiere League football teams, which will be aired during the commercial breaks.
P9 Integrated was instrumental in the cementing these associations and CEO Navin Shah opines that the value for the ESPN deal alone is worth an estimated Rs 30 million.
The multi-starrer Salaam-e-Ishq revolves around the story six couples from different parts of the world speaking the common language of love, brought together by destiny and fate.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
