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Sakshar Media bags PR & Marketing mandate for “The Biryani House”
NEW DELHI: Sakshar Media, a 360 degrees public relations firm, has won the PR & Marketing mandate for The Biryani House. Sakshar Media will supervise an integrated communications mandate covering brand and corporate communications for The Biryani House. Furthermore to handling content creation, media relations, and marketing, Sakshar media will also be liable for communications strategy, launch campaigns, and industry leadership positioning.
“The Biryani House” is India’s fastest upcoming cloud kitchen platform which serves India’s largest variety of Dum Biryanis apart from melting in mouth kebabs and curries. The outlet is all set to expand their footprints in PAN India by opening Master Kitchens, Takeaway and delivery units.
Sakshar Media founder-director Puneet Kumar said, “We are very happy to manage the media presence of a brand like The Biryani House. It would be our pleasure to work with their team and aim to be very proactive and efficient partners as knowledgeable counsel about their branding and media presence. We are proud to be associated with The Biryani House and are confident about meeting our milestones together with them”.
The Biryani House founder-CEO Sarvesh Chaubey said, “We are delighted to have Sakshar Media on board as our PR affiliate. The dedication, expertise, and rendezvous that they brought to us was something that instantly influenced us that they were perfectly well-matched to our brand’s vision and values. We have a long way to go in achieving our goals and objectives, and we look forward to working closely with Sakshar Media to position The Biryani House as India’s most recognized Dum Biryani’s outlet.”
Sakshar Media handled PR, social media, and Event management for many clients (such as Luxury, Health, Lifestyle and Education) and provided them the best of the services according to their requirements.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
