Brands
Saint-Gobain group appoints Ramya Sampath Sharma as CHRO
MUMBAI: It’s been a couple of months since she’s taken up her new assignment but it has come to our notice now; hence we are posting it as she has had a remarkable career trajectory and has built an impeccable reputation for herself as a human resource professional. .
Ramya Sampath Sharma, a seasoned chief human resources officer (CHRO) with a diverse background in global technology and services sectors, has been appointed as the new CHRO at Saint-Gobain group in India. In this position, she aims to leverage her expertise and drive organisational transformation through strategic HR leadership.
With over 27 years of experience, Ramya holds a proven track record of fostering high-performance cultures and driving growth. Prior to joining Saint-Gobain Group, she served as the CHRO at GreyOrange, where she spearheaded organisational design, implemented advanced HR technologies, and achieved significant increases in employee satisfaction and productivity.
Ramya holds an MBA in Human Resources from XLRI Jamshedpur and has pursued an executive program on board effectiveness at the Indian School of Business. Throughout her illustrious career, she has worked with prominent companies, including Accenture, Intel, and Microland. Her most notable achievements include transforming HR functions, driving business growth, and implementing innovative HR strategies.
At Saint-Gobain group, Ramya will lead the company’s HR efforts, focusing on driving business excellence through talent development, strategic organizational design, and employee engagement. Her appointment underscores Saint-Gobain group’s commitment to investing in its human capital and driving growth through HR excellence.
Ramya ‘s appointment is effective as of November 2024.
Brands
Sting launches ‘Sound of Six’ cricket campaign
Pepsico energy drink ties signature sonic to every boundary hit with Yuvraj Singh and Ravi Shastri.
MUMBAI: Sting just turned every six into its own personal anthem because nothing says “energy” like a boundary that hits different notes. Pepsico India’s Sting energy drink has rolled out the latest chapter of its sonic branding with “Sound of Six”, a nationwide campaign syncing the brand’s signature “Sting” sound to the varying power of cricket sixes this season. The push positions Sting as the audio heartbeat of high-octane moments on the pitch, using its sonic identity to “qualify” shots from gentle lofted clears to monster maximums.
The launch film, featuring cricket legends Yuvraj Singh and Ravi Shastri, unfolds on a sunlit ground with playful banter that builds into a sequence of escalating hits. As Singh smashes the ball, he quips that the length and force of the shot should dial up the intensity of the Sting sound. Shastri’s commentary ramps up accordingly, riffing on the brand name with escalating flair to match each strike’s energy turning a simple boundary into an audible spectacle.
Pepsico India category head for energy portfolio Diksha Bajaj said, “Cricket is a major passion point in this country. Our campaign is rooted in the insight that no two sixes are the same. We set out to use the Sting sonic identity as a qualifier that redefines every hit.”
Yuvraj Singh added, “This campaign turns the feeling of hitting a six into something fans can hear. It is bold and matches the intensity of the game.”
Ravi Shastri chimed in, “Commentating on a six is an exhilarating part of the game. This campaign adds a new dimension by introducing a distinct sonic. The idea of owning the sound of every six is relatable for fans.”
Leo Burnett South Asia chief creative officer Vikram Pandey noted that pairing Singh’s power-hitting with Shastri’s iconic voice lets the brand relive cricket’s electric moments through a fresh, auditory lens.
The campaign will air across television, digital platforms, and social media, timed to catch the fever of the ongoing cricket season. For fans who live for the roar of the crowd and the crack of the bat, Sting’s betting that the next big six won’t just be seen, it’ll be heard loud and clear.
