MAM
Sai Nagesh to join Lintas Media Group
MUMBAI: Sai Nagesh to join the Lintas Media Group as a senior position with Insight, its youngest brand that was launched last year, from April 2005.
According to an official communiqué, Sai will be working closely with Insight President Raj Gupta on its next phase of growth. Sai will be at the helm of a key account groups for the brand. Along with this, he will also be a part of the senior team involved in business development.
Sai is a veteran in the media services and planning business and has a varied experience in a career spanning almost a decade and a half. The media release also informs that he joins after a stint with Group M where he was director-marketing and corporate affairs and has also worked extensively on the retail sector in his capacity as an entrepreneur.
Lintas Media Group director Lynn de Souza said,” I believe this is the perfect start to Insight’s next stage of accelerated growth. I’m sure that Sai extensive experience and goodwill will ensure gains across functional areas. I look forward to a positive partnership”. She added, “His recruitment into the family is the first of more”.
Insight president Raj Gupta adds, ” Sai’s association with Insight establishes our intent to expanding the horizon for this brand. He will be a member of our core team involved in assuring Insights market offering is complete and relevant to the business needs of today. I’m also sure that our promise to deliver ‘not just GRP’s but returns’ will be further strengthened with Sai’s efforts”.
Sai Nagesh says,”The name Insight itself is self explanatory. The role and responsibilities that Raj outlined to me is very exciting and I am looking forward to the association.”
MAM
VIDA partners with Kolkata Knight Riders, gifts SRK limited-edition electric scooter
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
MUMBAI: Shah Rukh Khan just got a new ride that’s truly fit for a King and it comes with a serious green twist. Electric two-wheeler brand VIDA has teamed up with Kolkata Knight Riders for the upcoming cricket season and marked the partnership by presenting a limited-edition DIRT.E K3 – the Knight Edition – to the team’s co-owner and global icon, Shah Rukh Khan.
The custom scooter symbolises the coming together of two brands that stand for aspiration, confidence, and a progressive, sustainable future. VIDA and KKR aim to engage with a generation that is bold in its choices and ready to drive meaningful change.
The sleek, knight-themed DIRT.E K3 was specially designed to reflect the spirit of the partnership, blending performance with eco-conscious mobility.
This collaboration highlights VIDA’s growing presence in the electric mobility space while leveraging the massive reach and emotional connect of the Kolkata Knight Riders franchise and its charismatic leader.
In a world where style meets sustainability, VIDA and KKR have found the perfect match. With Shah Rukh Khan now officially riding for the Knight Riders off the field as well, this partnership promises to be anything but ordinary. Expect the roads and the stands to get a lot more stylish and a lot more electric.
