MAM
Sahara woos BCB with lucrative sponsorship deal
MUMBAI: The Bangladesh Cricket Board is staring at a record sponsorship deal with a lucrative offer from Sahara Matribhumi, the Bangladeshi subsidiary of Sahara Group.
According to media reports, Sahara Matribhumi has offered to fork out $9.4 million for shirt sponsorship of the Bangladesh cricket team, spread over a four-year period in response to BCB‘s tender inviting offers from corporates.
However, BCB chairman Mustafa Kamal said that the cricket board is yet to take a final call on Sahara‘s lucrative offer which is substantially higher than the ones by local telcos Grameenphone and Robi.
Grameenphone, the current sponsors of the Bangladesh cricket team, has offered $3.4 million while Robi, which is the third largest telecom operator in the country, bid $4 million.
If approved, Bangladesh will become the second team to be sponsored by Sahara which has been long standing sponsor of the Indian cricket team. The business conglomerate also owns IPL franchise Pune Warriors India.
Besides cricket, the company also supports other sports like Hockey, Shooting, Wrestling and Volleyball.
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
