MAM
Sahara to support Indian Master Polo
MUMBAI: Sahara India Pariwar, a major business conglomerate, today announced that it will provide support the upcoming ‘Indian Masters Polo‘ which is scheduled to be played from 29 February to 4 March at the Jaipur Polo ground in New Delhi.
As a part of its endeavour, to promote the game of Polo, Sahara India Pariwar will also provide a prize money of Rs 500,000 to all the four participating teams. The event is promoted by Equisport Management, a sports management company.
Played since the year 1911, the Indian Masters Polo is one of the two ‘Grand-Slams‘ of Indian Polo along with the Indian Open, which is played at the highest level of 16 goals. The iconic tournament will be played between four professional teams of Sahara Warriors, Jindal Steel & Power, Cavalry-USPA & the Cavalry-TJP and will also witness some of the leading Indian and international professionals.
Speaking on the occasion, Sahara India Pariwar managing worker & chairman Subrata Roy Sahara said, “I believe that Sports represent the most spirited, healthy and energetic facet of a society. I feel really honoured to be associated with the sport of Polo it has its roots in India and represents the glorious heritage of India. Sahara India Pariwar is happy to be associated with this iconic tournament and I hope it will provide encouragement to both the sport and the sportsmen.”
Equisport Management CEO Adhiraj Singh said, “I take this opportunity to thank Sahara India Pariwar, specially ‘Saharasri‘ Mr. Subrata Roy Sahara who is the greatest patron of sports, for coming forward and supporting the Indian Masters Polo. I am sure this association would encourage all the national and international players to perform even better in the various forthcoming International tournaments.”
The sponsor of Indian Cricket and Hockey, Sahara India Pariwar, has adopted Indian Boxing, Wrestling, Archery, Shooting, Track & Field and Tennis covering support of a total of 95 sportsmen in these six games who are potential medal winners, until after London Olympics 2012.
Brands
Himanshu Khanna joins CKA Birla Group as group chief marketing officer: report
Former Raymond lifestyle CMO to lead group-wide brand and marketing strategy
MUMBAI: According to a media report citing industry sources, senior marketing leader Himanshu Khanna has joined CKA Birla Group as group chief marketing officer.
Khanna moves from Raymond Limited, where he served as chief marketing officer for the lifestyle division since August 2021, overseeing the marketing transformation of the company’s nearly $1 billion lifestyle business. His tenure featured a sharper consumer focus, a digital-first operating model and large-scale retail and brand modernisation.
At Raymond, Khanna led brand strategy and growth across a broad portfolio including Raymond suiting and shirting, Park Avenue, ColorPlus, Parx, Ethnix by Raymond, ready-to-wear, Raymond Home and Raymond made-to-measure. His remit also covered retail marketing, digital marketing, consumer insights, visual merchandising and brand protection.
Before joining Raymond, Khanna was business head for the FMCG division at RP-Sanjiv Goenka Group, with full P&L responsibility. During this period, he scaled the snack brand Too Yumm!, drove rapid revenue growth, led the integration of Apricot Foods following its acquisition and executed a business turnaround.
Khanna’s career spans over three decades across global consumer companies, with senior leadership roles at Beam Suntory, Wrigley, PepsiCo, Cadbury and Nestlé.
Widely regarded as a seasoned marketing operator, Khanna is a familiar presence at leading industry forums and is considered among the most in-demand marketing leaders in the country.
