MAM
Sahara to sponsor Indian men’s volleyball team
MUMBAI: Continuing its financial support to non-cricket sports, Sahara India Pariwar has announced sponsorship of Indian Volleyball Men’s National Teams (Senior & Junior) for a period of four years.
Besides Indian cricket and hockey men & women senior and junior teams, Sahara also supports Indian Boxing, Wrestling, Archery, Shooting, Track & Field, Football and Tennis besides 95 sportsmen in these seven games who are potential medal winners, until after London Olympics 2012.
Sahara‘s support to the sport comes ahead of the Olympics. Sahara India Pariwar chairman Subrata Roy Sahara said, “We see lot of scope to develop the game of Volleyball and therefore we have come forward to lend our support to the National Teams (Senior & Junior) on the eve of Olympic 2012 so that these talented athletes are motivated to perform better to bring more laurels to the Nation.”
For Volleyball Feederation, this is for the first time that they have tied up a major sponsor. Sahara Leisure Sports Management MD S. S. Dasgupta said, “We are happy to be instrumental in getting a major sponsorship for the first time for Volleyball Federation and are confident that the players would put their heart and soul to bring greater laurels to India.”
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
