MAM
Sahara One’s ‘Filmy’ on lookout for a creative agency
MUMBAI: Sahara One Motion Pictures‘s movies channel Filmy is set for a pre-Diwali launch. The channel is now on the lookout for a creative agency so as to assist the channel in its brand positioning. The account size currently is pegged at Rs 100 million; a chunk of which will be used for the launch campaign. Accordg to Filmy head of marketing Shailesh Kapoor, the spends for the channel will go up for the next financial year. | |
Says Kapoor, “We are in the process of sharpening the positioning for Filmy. We are on the lookout for an agency that could give us some interesting thoughts on how to stand out from the clutter right from the creative thought process to the execution of the same.” The benchmark in the selection process will be the agency that understands the genre the best and deliver out of the box communication for the end consumer. | |
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The channel is inviting agencies to present their pitch till the end of the week and the appointment of the creative partner will take place by the 1 August. |
MAM
WPP appoints Kyoko Matsushita as APAC CEO of WPP Creative
Former Japan CEO and Essence Global leader takes regional helm.
MUMBAI: Kyoko Matsushita just went from running Japan to captaining the entire APAC creative fleet because when you’ve already conquered one island nation, the next logical step is to steer a whole continent. WPP has appointed Kyoko Matsushita as APAC CEO of WPP Creative, effective immediately. She succeeds her previous role as CEO of WPP Japan, which she held since April 2022.
Matsushita brings a formidable track record in global media and creative leadership. Before joining WPP Japan, she served as Global CEO of Essence Global, having first joined the agency in 2014 as its inaugural APAC CEO. She was later promoted to global chief client officer, where she oversaw client services, satisfaction, and both organic and new business growth. Her earlier career includes senior roles at Sony, Electronic Arts and Gree UK, as well as a stint at Leo Burnett. She holds a master’s degree from the London School of Economics and Political Science.
Announcing the move on Linkedin, Matsushita described APAC as “a hotbed of creativity and potential” and expressed her excitement about working with teams across the region “to reimagine client growth” and “collaborate, learn, and co-create the future of creativity.”
The appointment strengthens WPP’s creative leadership in one of the world’s fastest-evolving markets, where Matsushita’s blend of regional expertise, global perspective and client-focused innovation is expected to drive the next phase of growth for WPP Creative across APAC.
In an industry where creativity knows no borders, WPP has chosen a leader who has already built bridges from Tokyo to London and back tasked with turning the entire Asia-Pacific region into one seamless canvas of ideas.
