MAM
Sahara is team sponsor of Bangldesh’s cricket for $9.4 mn
MUMBAI: Aamby Valley Mauritius, a subsidiary of Sahara India Pariwar, has bagged the sponsorship rights for the Bangladesh cricket team for $9.4 million.
The Bangladesh Cricket Board also decided to award title sponsorship and in-stadia sponsorship for 2014 and 2015 and beverage & ticketing rights from 2012 to 2015 to Axiom Technologies.
The two sponsorship deals amount to approximately $14 million, with Sahara alone contributing $9.4 million to the BCB‘s coffers.
Among the sponsorship rights awarded to Aamby Valley include national team, clothing & attire, BCB National Cricket Academy, title sponsorship and in-stadia sponsorship (2012 and 2013), hoover cover branding, pavilion branding, electronic display board and manual score board.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
