MAM
Sagnik Ghosh joins Liqvd Asia as managing partner
MUMBAI: Sagnik Ghosh has joined digital marketing agency Liqvd Asia as managing partner. Sagnik will be based out of the company’s Mumbai office and will help build the communication across verticals like media planning, buying, performance marketing, brand strategy, online listening and reputation management, creative, social media and content marketing solutions.
Liqvd Asia managing director Arnab Mitra said, “Sagnik and I are friends first and maybe then everything else. Like we are partners now! I am extremely elated to have Sagnik on board and therefore get to work on the next phase of growth for LIQVD ASIA. His illustrious career does little justice to his capability and together we want to focus on building an all service marketing agency of the future. I wish him all the very best and look forward to it”.
Sagnik Ghosh said, “I am happy to join the ever-growing team at Liqvd Asia and partner Arnab to help grow the agency. I love working across categories and brands & this gives me an opportunity to do so. At Liqvd, we want to bolster our position as an Ideas Company for the Digital World and I will be working towards this mandate. We will be working towards creating a fully integrated marketing communications agency.”
With an experience of more than 20 years in the industry, Sagnik Ghosh has worked with brands and organisations like Star India, Axis Bank, Grey Worldwide, TBWA India and HSBC in the past.
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MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
