MAM
Sagnik Ghosh joins Liqvd Asia as managing partner
MUMBAI: Sagnik Ghosh has joined digital marketing agency Liqvd Asia as managing partner. Sagnik will be based out of the company’s Mumbai office and will help build the communication across verticals like media planning, buying, performance marketing, brand strategy, online listening and reputation management, creative, social media and content marketing solutions.
Liqvd Asia managing director Arnab Mitra said, “Sagnik and I are friends first and maybe then everything else. Like we are partners now! I am extremely elated to have Sagnik on board and therefore get to work on the next phase of growth for LIQVD ASIA. His illustrious career does little justice to his capability and together we want to focus on building an all service marketing agency of the future. I wish him all the very best and look forward to it”.
Sagnik Ghosh said, “I am happy to join the ever-growing team at Liqvd Asia and partner Arnab to help grow the agency. I love working across categories and brands & this gives me an opportunity to do so. At Liqvd, we want to bolster our position as an Ideas Company for the Digital World and I will be working towards this mandate. We will be working towards creating a fully integrated marketing communications agency.”
With an experience of more than 20 years in the industry, Sagnik Ghosh has worked with brands and organisations like Star India, Axis Bank, Grey Worldwide, TBWA India and HSBC in the past.
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Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
