MAM
Sagar Panda Joins Lokal App as Regional Head – Digital Business for West & North India
MUMBAI: Sagar Panda has joined Lokal App as Regional Head – Digital Business – West & North India Market. With nearly two decades of experience in the media and advertising industry, Sagar brings a wealth of knowledge in integrated digital media sales, Branded content advertising, and business development.
He joins the Publisher Platform from Sakal Media Group after working as Regional Business (West & South) for more than a year. Sagar Panda posted about this development on his LinkedIn profile.
Previously, Sagar served as Associate Director – Growth & Partnership at Zee5. Over the course of his career, he has held leadership and sales roles across several well-known organizations including Zee Entertainment, Sakal Media Group, The Hindu Group of Publication, India Television, Network18 Media, and Dalal Street Investment Journal.
Sagar Panda comes with more than 15+ years of experience contributing to organisations namely Zee Entertainment (Zee5), Sakal Media, The Hindu Group, India Television, News18 and Dalal Street Investment Journal.
Sagar’s areas of expertise span Advertising, Online Ad Sales (Display & Programmatic), Brand Solution Sales, Native Content Sales, Sponsorship-driven IPs, Concept Selling, Direct Sales, and Revenue Forecasting. His comprehensive experience also includes team building and management and consistently achieving revenue targets across traditional and digital platforms.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
