MAM
SABMiller India and Home Safe come together to make roads safer
MUMBAI: SABMiller India in collaboration with Home Safe (a chauffer service in Delhi NCR), has introduced the second leg of the campaign ‘Respect the Road‘ as the festive season kicks in along with the possibility of a rise in drunken driving cases.
The first phase of the campaign was launched in October 2011. This campaign focuses on creating awareness about responsible behaviour while driving. Steps as a part of this initiative include hoardings and brandings at police check posts, petrol pumps and other prominent intersections in Gurgaon against drinking and driving, active promotion through Facebook, radio and other interactive mediums and awareness posters at pubs.
SABMiller India VP, sustainability and communications Meenakshi Sharma said, “Supporting responsible drinking behaviour is one of the core sustainable development priorities for SABMiller worldwide. In India too we are engaged in promoting responsible approach to alcohol consumption. Keeping in mind the high probability of increase in drunken driving cases during the festive celebrations, we have expanded the scope of activities under this campaign to motivate people to follow traffic rules and not to mix drinking and driving.”
The initiative supports and promotes responsible drinking, encouraging the use of alternatives to drinking and driving such as hiring a driver, renting a cab or having a friend drive one home. SABMiller India has rolled out this campaign in popular pubs in Gurgaon like Route 04, Route 69, bricks, Urban Cafe etc. by putting up messages on responsible drinking and giving the option of hiring the Home Safe drivers to drive them home along with other alternatives.
Home Safe director Shiven Madan said, “We are happy to associate with SABMiller India for promoting and supporting this campaign ‘Respect the Road‘. We have witnessed a 10-15 per cent increase in our services post the rolling out of the campaign. We see a further 20-25% increase by the end of this year vis-?-vis the Gurgaon services”.
Emphasising on the concept of overall road safety with the focus on not drinking and driving, messages are being put up on hoardings across the city of Gurgaon. Major petrol pumps have supported the campaign by putting up messages and handing over reading material to all the visiting vehicles. Soon campaign creative would also be put up at selected police check posts and other major locations in Gurgaon.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
