MAM
Sab launches new brand campaign amidst growing popularity
MUMBAI: In keeping with its brand promise of Asli Mazaa Sab Ke Saath Aata Hai, family comedy entertainment channel Sab has launched the third phase of its brand campaign that reiterates the promise of light hearted shows that can be enjoyed with the entire family.
In the first stage of launching its brand campaign, Sab had started with the catch line Asli Mazaa Sab Ke Saath Aata Hai. And as it grew along till a year ago, the channel launched its second campaign that read Shaam ko ek waqt aisa aata hai jab saara parivaar ikhatte ho jate hai kyon ki asli maaza Sab ke saath aata hai.
Going by the popularity that the channel has acquired growing from 28 GRPs (gross rating points) to the current 100 GRPs, Sab launched third phase of its brand campaign that reiterates the brand promise of light hearted shows that can be enjoyed with the entire family. The catch line now reads Ab toh Baache Baache ko bhi samajh mein aata hai ki asli mazaa SAB ke saath Aata Hai.
The TVC features a boy who gets a candy in school. He does not feel tempted to have the candy. He resists all temptation, rushes back home, goes to the kitchen and then breaks the candy into several pieces and eventually shares it with his entire family.
The TVC showcases that now even a kid knows that real fun lies in being with the whole family. The title track of the TVC is sung by classical singer, Shubha Mudgal.
Commenting on the launch of the new brand campaign, Sab executive VP and business head Anuj Kapoor says, “Our message to Indian families that asli maza SAB ke saath aata hai has really hit home. Today, several families across countries have realised and accepted that it is better to watch positive and light hearted family content on SAB TV instead of watching negative and regressive content on other GEC channels. Even a small child has realised the wisdom of this simple truth.”
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
