MAM
Sab back at No. four; beats Sony and Life OK
MUMBAI: The war for ‘the best among the rest’ continues even as the top three positions see no change in week 34 of TAM TV ratings. Sab, a sister channel of Sony Entertainment Television is back on the number four spot with 295,176 GVTs (293,433).
As reported earlier by indiantelevision.com, Sab EVP and business head Anooj Kapoor had said that before digitalisation happened the channel couldn‘t place itself where top three or four GECs could. However, now the channel falls in the GEC cluster and its sampling is bound to only soar up.
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In week 34, all the Hindi GECs have witnessed a drop in ratings. While Star Plus retains its number one position even after losing 19,495 TVTs taking its tally to 470,197 GVTs (489,692). Colors shed 20,741 TVTs and reported 435,673 GVTs (456,414), still maintaining its number two position.
Zee TV lost 37,821 TVTs and scored 377,685 GVTs (415,506), holding the number three spot. Life OK surpassed Sony and reported 293,188 GVTs (303,478), whereas on the other hand coming in at number six – Sony generated 292,684 GVTs (349,377).
Coming back to the leader Star Plus, Diya aur Baati Hum saw a fall in its ratings and rated 9,483 TVTs (11,166). Another prime time show, Yeh Rishta Kya Kehlata Hai saw a slight fall in its reach taking its score to 7,124 TVTs (7,284). Pyar Ka Dard Hai reported 6,482 TVTs (6,503) and Saathiya registered 5,374 TVTs (5,949). New reality show Junior Master Chef witnessed a huge fall and rated 2,804 TVTs (4,277).
Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa is on the winning side this week when it generated 6,869 TVTs (5,826) on Saturday and lost its ratings 5,540 TVTs (5,047) on Sunday. Long running fiction series Balika Vadhu registered 6,294 TVTs (6,276),Madhubala – Ek Ishq Ek Junoon rated 4,646 TVTs (4,304) and Uttaran scored 4,736 TVTs (4,839). The comedy show Comedy Nights with Kapil saw a marginal rise and generated 6,988 TVTs (6,847).
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Zee TV‘s reality dance show DID Super Moms rated 5,664 TVTs (5,893) on Saturday and notched up 5,635 TVTs (5,498) on a Sunday. Its fictional offering Do Dil Bandhe Ek Dori Senoticed 4,435 TVTs (5,341). Its Qubool Hai scored 6,618 TVTs (7,435). Pavitra Rishtagenerated 4,990 TVTs (4,959). The historical show Jodha Akbar observed a drop scoring 5,896 TVTs (6,011).
Fourth placed, Sab‘s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 7,048 TVTs (7,070). Chidiya Ghar lost its audiences and scored 3,069 TVTs (3,262). Lapataganj reported 2,318 TVTs (1,941). Other fictional shows witnessed marginal rise and fall as well.
Fifth placed, Life OK’s top series Mahadev rated 3,020 TVTs (3,426). Do Dil Ek Jaan stood at 1,554 TVTs (1,721), Savdhan India rated 2,526 TVTs (2,653), whereas Shapath generated 3,330 TVTs (3,352) and the new entrant Gustakh Dil rated 1,238 TVTs (1,624).
Sixth placed, Sony’s long running crime series CID scored 5,061 TVTs (5,210) and Crime Petrol saw a slight fall when it rated 3,500 TVTs (3,815). On the other hand, Comedy Circus ke Ajoobe Mahabali witnessed a rise 3,071 TVTs (2,482). The channel‘s historical showMaharana Pratap managed to remain close to its last week‘s ratings, generating 3,068 TVTs (3,028). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s Indian Idol Junior had a good viewership on Saturday and reported 4,064 TVTs (4,529) while it reported 4,617 TVTs (4,279) on Sunday.
Sahara One continues to remain in the bottom scoring 30,527 TVTs (34,398).
In the movie channel‘s genre: Zee Cinema saw a fall, reporting 248,031 GVTs (252,322); Star Gold witnessed a fall with 207,543 GVTs (215,873) and Movies OK rated 131,215 GVTs (137,781). On the other hand, Max witnessed a rise with 218,449 GVTs (213,437).
Let’s wait and watch, how the GECs fare in the coming weeks!
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
