MAM
Saavn gets first web series on board with FremantleMedia’s ‘Confessions: It’s Complicated’
MUMBAI: FremantleMedia’s web series Confessions: It’s Complicated is now be available for streaming on Saavn, India’s music streaming platform.
The shows’ episodes on Saavn are narrative audio versions of the Facebook video show. Every week, one episode has been planned to be added on Saavn’ page after its original video airing. A total of ten audio episodes have been commissioned with a runtime of 8 to 10 minutes per episode.
“Confessions: It’s Complicated is a unique digital program tailor-made for millennial audiences,” said Saavn VP marketing Priya Rajesh. “Partnering with Fremantle to sponsor and now stream the show on Saavn will enable us to establish a deeper connection with this core group of listeners, by offering their preferred show on the move.”
The new episodes of the show premieres on Facebook every Monday, Wednesday, and Friday, with special Confessions episodes airing every Saturday.
Adding to this, FremantleMedia India senior VP brand licensing and digital Ron Crasto commented, “We are proud to announce thatConfessions: It’s Complicated is the first web series available on Saavn. After its premiere success, having the show on Saavn will help Confessions reach out to more new listeners, as well as existing fans of the show.”
Confessions: It’s Complicated follows the story of three girls namely Nupur Murthy, Sameera Saxena, and Raka Ghosh who move to Mumbai to pursue their dreams of making it big. The girls set out to explore various aspects of their lives in an overarching coming-of-age narrative.
FremantleMedia claims to have 10 mn views within 40 days of the launch of this web series. The company is also known for producing mega-hit reality shows, including India’s Got Talent and Indian Idol.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
