MAM
Saatchi & Saatchi wins Ad Age ‘global network of 2002’ award
MUMBAI: Ideas company Saatchi & Saatchi has achieved an unprecedented hat-trick of achievements for the international advertising industry, winning leading US trade publication Advertising Age’s Global Agency Network of the year award for 2002, as well as topping the magazine’s annual ranking of new business wins.
Saatchi & Saatchi also won Adweek’s Global Agency of the Year award, in an adverse environment that the magazine admitted was “hell” for most industry operators. “In the fifth year of the Kevin Roberts era, the Saatchi CEO’s organic-growth-first strategy proved a formidable hedge against recession,” said the magazine’s editor Jack Feuer.
Saatchi & Saatchi grew worldwide billings by $US 1.3 billion last year, representing overall growth of around 20 per cent. The agency’s performance was boosted by major new assignments from long-term clients Procter & Gamble and General Mills.
The triple triumph crowns Saatchi & Saatchi’s creative supremacy at the 2002 Cannes International Advertising Festival – the advertising Oscars – where its awards included Global Network of the year and Agency of the year for its London agency. Saatchi & Saatchi “found itself in a creative groove that most other shops could only envy,” said Adweek’s Feuer.
Roberts said that the “rewarding” results showed consistent delivery of the company’s key challenges – to be in the top three of the Global New Business Table and in the top three at Cannes every year.
“The key to moving Saatchi & Saatchi to peak performance has been a focus on doing outstanding creative work for our clients. Key initiatives like Lovemarks (evolved brands which forge emotional connections with consumers) are already bearing fruit, and will continue to develop in the year ahead,” Robert added.
Saatchi & Saatchi is one of the world’s leading creative organisations. There are over 7,000 Saatchi & Saatchi people in 138 offices in 82 countries. Annual billings are more than US$ 7 billion. And it currently works for 60 of the world’s top 100 advertisers.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
