MAM
Saatchi & Saatchi promotes Justin Billingsley as worldwide COO
MUMBAI: Justin Billingsley has been promoted to the role of worldwide chief operating officer (COO) for the network.
Billingsley is presently CEO of Dynamic Markets at Saatchi & Saatchi, having joined the company in 2009. Based in London, he commences his role immediately.
All of Saatchi & Saatchi’s offices across the world will report to Billingsley, who will focus on leading the network’s growth and performance across markets, and on transforming the capabilities of the business to meet the future needs of clients. He will continue to lead the agency’s worldwide M&A activity and continues on the executive board and global leadership team of Saatchi & Saatchi.
Saatchi & Saatchi CEO worldwide Robert Senior said, “Justin is a proven transformational leader for us, first in China, then in EMEA and in his new role, will focus on improvement in our performance globally. Justin and I have a great working partnership. It is as simple as this: we both stand in the doorway of the Saatchi & Saatchi network. From there I tend to look outwards, and Justin tends to look inwards. We need to do both in order to lift our game and achieve our purpose.”
Billingsley added, “This role represents an inspirational challenge to wake up to each day: If we are promising our clients and our people that ‘Nothing is Impossible’ then what kind of agency does it take to deliver this today and what will be needed tomorrow? We are defining what this means and transforming accordingly, combining new skills with a hunger for creative excellence and world-changing ideas. And it’s fun, making Saatchi & Saatchi more Saatchi & Saatchi.”
His appointment follows a series of additions to the global leadership team at Saatchi & Saatchi, including David Hackworthy as chief strategy officer, and Jeff Geisler as chief marketing officer.
Prior to being named CEO of Dynamic Markets in January 2015, Billingsley was the COO of the EMEA region for Saatchi & Saatchi. He joined the agency in 2009 as CEO of Saatchi & Saatchi Greater China, and before that held various senior marketing leadership roles at companies including Unilever, Nokia, Orange, and The Coca-Cola Company.
Previous COO Chris Foster has moved to a new role in Publicis Groupe as SVP – global clients.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
