MAM
S Yesudas launches Y&A Transformation
MUMBAI: S Yesudas, former MD and co-founder of Triggerbridge and MD Vizeum (Dentsu Aegis) has launched his new venture, a business transformation company, Y&A Transformation.
Y&A is a pureplay business transformation company and works with the vision of helping enterprises erase the legacy #BestPractices mindset to build the #NextPractices in the areas of digital, tech, data, content, customer centricity, marketing ROI, organisation culture and CSR/sustainability.
Talking about the road ahead, Yesudas said, “We are very fortunate to have the support of clients who believe in our philosophy, from day one. As a result, the operation kickstarted with some revenue; unheard of, otherwise. We are building very agile, collaborative, innovative and adaptive framework, tools and processes, which are detailed on our website www.ynatransformation.comWe will help forward-looking clients with all the necessary support to get the very best out of the ever dynamic digital ecosystem where speed is the necessity. We don’t believe data in its current avatar allows clients to take bold and beautiful decisions on customer centricity. And we believe, most attributions being tracked to paid efforts are contrary to the reality of the testimonial economy. We find it funny when “targeted” and “exposure” are used in the same breath. We are here to make a big difference to clients and compel the agencies to re-think.”
S Yesudas has spent over two decades in the media business, where he helped launch agencies, for Lintas, Dentsu Aegis; scaled up existing ones, for TrikayaGrey, RK Swamy BBDO and Initiative Media, both in India and overseas markets. He added immense value to his clients, built front-running managers, two youngsters from his team even represented India at the Cannes way back in 2008 and he also received many industry recognitions. He has been a jury member for various industry awards including the Festival of Media and Spikes Asia.
Yesudas is an avid cyclist and a marathon runner.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
