MAM
S Yesudas launches Y&A Transformation
MUMBAI: S Yesudas, former MD and co-founder of Triggerbridge and MD Vizeum (Dentsu Aegis) has launched his new venture, a business transformation company, Y&A Transformation.
Y&A is a pureplay business transformation company and works with the vision of helping enterprises erase the legacy #BestPractices mindset to build the #NextPractices in the areas of digital, tech, data, content, customer centricity, marketing ROI, organisation culture and CSR/sustainability.
Talking about the road ahead, Yesudas said, “We are very fortunate to have the support of clients who believe in our philosophy, from day one. As a result, the operation kickstarted with some revenue; unheard of, otherwise. We are building very agile, collaborative, innovative and adaptive framework, tools and processes, which are detailed on our website www.ynatransformation.comWe will help forward-looking clients with all the necessary support to get the very best out of the ever dynamic digital ecosystem where speed is the necessity. We don’t believe data in its current avatar allows clients to take bold and beautiful decisions on customer centricity. And we believe, most attributions being tracked to paid efforts are contrary to the reality of the testimonial economy. We find it funny when “targeted” and “exposure” are used in the same breath. We are here to make a big difference to clients and compel the agencies to re-think.”
S Yesudas has spent over two decades in the media business, where he helped launch agencies, for Lintas, Dentsu Aegis; scaled up existing ones, for TrikayaGrey, RK Swamy BBDO and Initiative Media, both in India and overseas markets. He added immense value to his clients, built front-running managers, two youngsters from his team even represented India at the Cannes way back in 2008 and he also received many industry recognitions. He has been a jury member for various industry awards including the Festival of Media and Spikes Asia.
Yesudas is an avid cyclist and a marathon runner.
Brands
Sanjeev Rolyan named global director at HCLTech
HCLTech taps seasoned pro to steer digital and software strategy worldwide
NOIDA: Sanjeev Rolyan has reached a new peak in his career, stepping into the role of global director at HCLTech. With over 16 years of experience in the tech and digital services arena, Rolyan is set to bring his expertise in software, applications, and end-to-end source-to-pay functions to the global stage.
Before this elevation, Rolyan held multiple leadership roles at HCLTech, including director & business head and general manager, where he played a pivotal role in driving enterprise resource planning and digital transformation initiatives.
His journey in the industry spans nearly two decades, starting with a long tenure at Genpact as assistant vice president, where he managed sourcing and procurement for IT solutions, SaaS, PaaS, IaaS, and application development projects.
Rolyan’s academic credentials include a postgraduate diploma in international business from Symbiosis International University and a certificate in digital strategies for business from Columbia Business School, where he mastered five key domains: customer, competition, data, innovation, and value.
At HCLTech, Rolyan’s mission is clear: to amplify the company’s software and digital offerings, streamline operations, and lead the charge in global digital transformation. With his blend of experience, strategic insight, and digital acumen, the tech world will be watching closely.
