MAM
S Yesudas launches Y&A Transformation
MUMBAI: S Yesudas, former MD and co-founder of Triggerbridge and MD Vizeum (Dentsu Aegis) has launched his new venture, a business transformation company, Y&A Transformation.
Y&A is a pureplay business transformation company and works with the vision of helping enterprises erase the legacy #BestPractices mindset to build the #NextPractices in the areas of digital, tech, data, content, customer centricity, marketing ROI, organisation culture and CSR/sustainability.
Talking about the road ahead, Yesudas said, “We are very fortunate to have the support of clients who believe in our philosophy, from day one. As a result, the operation kickstarted with some revenue; unheard of, otherwise. We are building very agile, collaborative, innovative and adaptive framework, tools and processes, which are detailed on our website www.ynatransformation.comWe will help forward-looking clients with all the necessary support to get the very best out of the ever dynamic digital ecosystem where speed is the necessity. We don’t believe data in its current avatar allows clients to take bold and beautiful decisions on customer centricity. And we believe, most attributions being tracked to paid efforts are contrary to the reality of the testimonial economy. We find it funny when “targeted” and “exposure” are used in the same breath. We are here to make a big difference to clients and compel the agencies to re-think.”
S Yesudas has spent over two decades in the media business, where he helped launch agencies, for Lintas, Dentsu Aegis; scaled up existing ones, for TrikayaGrey, RK Swamy BBDO and Initiative Media, both in India and overseas markets. He added immense value to his clients, built front-running managers, two youngsters from his team even represented India at the Cannes way back in 2008 and he also received many industry recognitions. He has been a jury member for various industry awards including the Festival of Media and Spikes Asia.
Yesudas is an avid cyclist and a marathon runner.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
