MAM
S Swaminathan elevated as executive director – group strategy at RK Swamy Hansa
NEW DELHI: Indian marketing services group RK Swamy Hansa has promoted Hansa Customer Equity (Hansa Cequity) co-founder and CEO S Swaminathan as executive director – group strategy. He will take on the charge from 1 January 2021 with the aim to build a ‘total digital’ blueprint and drive integration of its offerings for the benefit of clients.
Swaminathan said, “It has been a remarkable journey and experience for me in building Hansa Cequity. The group is exceptionally patient, and I was able to build the competence and client base without ever having to answer awkward questions from investors. I have personally grown and am proud of what we have built. It is time to move to the next level, and bring more integrated solutions to clients in this challenging market.”
RK Swamy Hansa Group chairperson Srinivasan K Swamy said, “We recognised very early the rising adoption of technology and analytics in marketing and were first off the block 13 years ago on this journey. We aim to be at the forefront of the integration of marketing communications, technology, digital and analytics. We recently opened our office in Singapore and have a presence in the US. We plan to take our offering across geographies as the blueprint gets ready.”
Group CEO Shekar Swamy said, “Hansa Cequity has a strong client portfolio, professional talent, and an experienced management team led by Neeraj Pratap Sangani as COO at the helm. The company is well recognised by clients in martech and analytics in India. We have built strong capability across multiple disciplines in the group. We have a compelling offering to add value to clients and their brands globally, in an increasing technology, data-rich and digital-first world. Swami is the ideal leader for this. He will continue to be on the board of Hansa Cequity and provide strategic direction to Hansa Cequity.”
Swaminathan is an engineering and management graduate with three decades of work experience, having worked on both sides — marketing communications as well as technology and analytics.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
