MAM
RVCJ Group and CricTracker Unite to Build a Sports Content Powerhouse with an 85 Million Strong Social Audience
Mumbai/Bengaluru: In a significant development for India’s digital media ecosystem, RVCJ Group, one of the country’s leading digital entertainment networks, has announced a strategic partnership with CricTracker, a trusted authority in cricket journalism and analytics.
The collaboration brings together viral storytelling and data-driven sports coverage to create one of the most influential sports content ecosystems globally, unlocking new possibilities across content creation, distribution, and brand engagement.
The partnership unites two established leaders with over a decade of combined expertise in digital entertainment and cricket journalism, combining RVCJ’s large-scale audience engagement and viral storytelling with CricTracker’s credibility in sports coverage and analytics.
Together, the two platforms command a combined audience of over 85 million followers across digital and social platforms, creating a powerful network for sports content distribution and brand collaborations.
CricTracker brings a strong and highly engaged sports community with over 20.6 million followers across platforms and over 30 million monthly page views. The platform has also generated over 1.2 billion total content reach, 2.1 billion content views, and more than 105 million views on its video section during the recently concluded ICC T20 World Cup 2026, making it one of the most trusted destinations for cricket fans seeking real-time insights, analysis, and updates.
Complementing this, RVCJ adds unmatched scale and distribution power with more than 65 million followers across its digital network, generating over 790 million interactions and more than 10 billion views in the last 90 days alone. This powerful combination of reach, engagement, and domain expertise positions the alliance among the most impactful digital sports content ecosystems globally.
As India’s digital sports audience continues to expand rapidly, the collaboration reflects a broader shift in the media landscape where entertainment-driven storytelling and niche editorial expertise are increasingly converging. By blending culturally relevant, shareable storytelling formats with credible, data-backed cricket coverage, the partnership aims to create engaging sports narratives tailored for today’s digital-first audiences.
Beyond content creation, the partnership will also unlock new opportunities for brands, creators, and athletes within India’s rapidly evolving digital sports ecosystem. This includes integrated brand campaigns, sponsored storytelling, branded video collaborations, display and performance advertising solutions, as well as talent management and athlete-led influencer campaigns, creating a structured environment where content, creators, and brands connect seamlessly at scale.
Commenting on the collaboration, Shahid Javed Ansari, Director, RVCJ Group, said:
“This collaboration with CricTracker is a natural extension of our vision to expand into sports content. By combining our storytelling capabilities with CricTracker’s domain expertise, we aim to create engaging and scalable sports narratives that resonate strongly with digital audiences and brands alike.”
A. Aziz Khan, Director, RVCJ Group, added:
“The sports content industry in India is evolving rapidly, and this partnership allows us to tap into one of the most passionate audience segments in the country. We see immense potential not only in content creation but also in building a strong commercial ecosystem around sports storytelling.”
Sharing his thoughts on the partnership, Syed Sujjad Pasha, CEO & Founder, CricTracker, said:
“Our vision has always been to make cricket content more engaging, accessible, and impactful for fans across India. Partnering with RVCJ enables us to combine credible cricket journalism with powerful storytelling and wider digital reach. Together, we aim to redefine how sports content is consumed and monetized in the digital era.”
With CricTracker’s strong and loyal reader base and RVCJ’s massive distribution network, the partnership significantly enhances the reach and impact of sports content across India. As digital consumption accelerates, collaborations like this highlight the future of media where content, community, and commerce converge to create scalable ecosystems.
With joint initiatives set to roll out in the coming months, the RVCJ CricTracker partnership is poised to set new benchmarks in global sports media, combining scale, credibility, and cultural relevance like never before.
Brands
Cars24 and Tesla India launch integrated EV trade-in programme
Owners can now swap petrol or diesel cars for Tesla Model Y with up to Rs 3.25 lakh in benefits.
MUMBAI: Switching to electric just got a serious power boost Cars24 and Tesla have teamed up to make the shift from petrol or diesel cars smoother than ever. Cars24 has announced a collaboration with Tesla India to introduce an integrated trade-in programme that simplifies the entire journey of moving to an electric vehicle. The limited-period offer combines vehicle sale and new purchase into one seamless experience, removing the usual hassle of managing two separate transactions.
Under the programme, Tesla is offering an exchange bonus of Rs 3 lakh on petrol and diesel vehicles. Customers who complete a Tesla purchase will also receive an additional Rs 25,000 exchange bonus from Cars24, taking the total benefit to Rs 3.25 lakh.
The process begins at Tesla Experience Centres, where customers interested in the Model Y can start the exchange. Alternatively, they can initiate the process on the Cars24 website or app by entering their vehicle details. After a quick doorstep inspection, Cars24 provides a transparent price quote with no obligation to proceed.
If the customer accepts the offer, Cars24 handles the entire process end-to-end including vehicle pickup, direct bank payment, and ownership transfer making it completely hassle-free.
To make the switch even more accessible, Tesla is offering financing options with a down payment starting at Rs 6 lakh and EMIs from Rs 49,000 per month. The Model Y also supports convenient home charging for everyday use.
Cars24, co-founder and CMO Gajendra Jangid said, “At Cars24, our focus has always been on simplifying car transactions. Partnering with Tesla allows us to extend that convenience to customers transitioning to electric vehicles.”
With electric vehicles promising significantly lower running and maintenance costs, this collaboration aims to remove the biggest friction points in switching to an EV. For many Indian car owners, the road to going electric just became a lot less bumpy and a lot more rewarding.
